We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.
Joining Ramius on the webinar was Luke Cahill, Managing Principal at REAL Insight who are doing some fantastic, innovative research using Recollective. In the webinar we talk about the things to consider when planning an online qual research project and Luke walks through several case studies and best practices.
We’ve kept a copy of the video which you can access and share through Vimeo (http://vimeo.com/ramiuscorp/insight-community-best-practices) or watch below.
We hope you enjoy it! As ever, please get in touch with any questions.
We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.
Activity Guidance Overview
Recollective studies are made up of activities and each activity may contain one or more tasks (e.g. video submission, image review, text response, etc.). The tasks in an activity are always in sequence like a set of survey questions. Activities are also given an order for completion as they typically belong to a logical overall sequence. The order of activities is often used in combination with a schedule that progressively reveals the activities over the duration of a study. Continue reading
The world is indeed becoming a smaller and smaller place and so Recollective has again expanded its international reach and appeal by adding true multilingual support to its platform.
We’ve always supported multiple languages for the interface, but it’s now possible for researchers to input translated text into the same field, on same form, and have Recollective automatically personalize the experience for each participant.
True multilingual support avoids the unwanted clutter of duplicated introductions, instructions and labels. It ultimately streamlines the experience, improves usability and thus boosts response rates. It also ensures that cloning studies for translation is no longer necessary. You can avoid splitting up study participants based on language when every voice should be heard together. This is particularly relevant in geographies that have more than one official language.
Recollective’s new multilingual capability applies to all key areas, including the site name, study name, screening questions, study overview, activities, tasks, discussions and more. Every aspect of the participant experience can be experienced in the person’s native language with freedom to even switch languages at will. Continue reading
Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency.
Here’s a snippet from their blog post, or read the full release here.
LEXIA wants to share with you this news that fills us with joy and pride of having been awarded for the second time by the renowned magazine Merca 2.0 for Best Market Research Agency, the first time was in 2008.
These Merca 2.0 prizes are awarded to the most outstanding companies in marketing industry domestic and international. Thus, the leading magazine honors marketing agencies, media and strategies more relevant this year.
In the twelfth edition of the award, the editorial team selected players in the industry that this year were protagonists thanks to the effectiveness of their campaigns, achievements and recognitions met, as well as the growth and impact they had at a business level.