Recollective is centred on an activity-based approach of guiding participants through tasks that can gather a rich set of multimedia responses. The task types supported by Recollective are akin to the question types of a survey, except that the focus is more qualitative in nature, interactive and ultimately social.
One of Recollective’s most popular task types is “Image Review”. It lets you upload an image and define up to three types of markers that participants can drag onto the image. Each placed marker can be accompanied by an annotation that answers a custom follow-up question like, “Why do you like this part of the image?”. You can also collect a rating for the image and additional commentary.
We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed. Continue reading
FOR IMMEDIATE RELEASE
MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION
Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities
March 3, 2015
OTTAWA, CANADA – Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice. Continue reading