Recollective is an activity-based platform for engaging participants in qualitative research. Each activity can be comprised of various tasks to collect a complete and varied set of responses. One of our more popular task types allows any image to be rated and reviewed. In our latest release, we’ve greatly updated this Image Review task type.
Qualitative research often includes a visual stimulus such as advertising drafts, product renderings, packaging concepts, and more. We’ve also seen image reviews exploited creatively, such as depicting emotional reactions and asking participants to select how they feel.
Overall, the demand for the Image Review task type has been high – and its usage has been diverse. We therefore wanted to make it more flexible in its setup and analysis.