Long-term Research Communities

Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities.

Resources

Before anything else begins, you need to carefully consider the resources required. Long-term communities will often require multiple staff members, some of which might be full-time.  Additionally, it’s crucial to have a stakeholder champion and point person. Someone who will advocate for the community internally, as well as become the person who can liaise with their internal clients and help filter and prioritize research questions.

Recruiting

Recruiting for long-term communities is often very different to recruiting into short term communities. Larger sample sizes and longer engagements mean you have to focus on both intrinsic and extrinsic incentives. With larger sample sizes, budgets can’t often handle the burden of traditional qualitative recruiting or incentives. Partners need to be selected very carefully as a consequence.

Make sure to vet them, uncovering if they have a foundational understanding of recruiting for qualitative research, as opposed to surveys. This will save you a lot of headaches as you go along. Refreshing the community monthly or quarterly also needs to be considered – not just to weed out non-participative members, but equally importantly to swap people out to introduce new opinions that prevent the community becoming stale.

Managing the Participants and Community

In regards to managing and engaging the participants, just building the community is not going to be enough. From the onset, the community needs to be something that the participants want to be a part of and feel connected to, with that connection growing over time. It’s impossible to provide monetary incentives only for communities, so different techniques need to be employed to maintain engagement; some ideas are noted below.

There are two key elements to managing the community. The first is actually becoming a part of it. Be there with them and give of yourself as you’re asking them to give to you. Provide feedback, positive reinforcement through recognition and gaming systems. Give them the opportunity to start to contribute to the community on things and in ways that are interesting to them. Create leaderboards and then give the leaders additional roles within the community to build engagement. Provide enough structure that they know what to expect and have a calendar, but remain fluid in your design to allow for some fun.

Equally as important is feeding back results and client feedback into the community. Your client needs to have a presence. It’s part of the intrinsic reward system, just like the leader board. Let them know how they are impacting things and remind them that their voices are truly being heard.

When handled correctly, long term research communities can be incredibly valuable tools for any brand that wishes to bring their consumers closer.

For more information on our software, services or if you’d just like to brainstorm, please feel free to reach out.

Kerry@recollective.com
+1 310-997-5779

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Recollective Fall 2016 Update

artboard-2

We’re improving Recollective on a daily basis and have small updates going out weekly. We’re also hard at work on bigger features that we aim to release every 2 to 3 months.

The most recent update to Recollective started rolling out mid-October and it introduced a major new task type we call “Fill the Blanks“.

task-type-list

“Fill the Blanks” Task Type

This new task type allows you to create a template response for your participants whereby they need only complete the questions or “blank spaces” you define.

Relative to the task types already available in Recollective, Fill the Blanks has some unique advantages:

  • Free-form structure maximizes flexibility
  • Efficient to setup and complete due to density of questions on a single page
  • Allows for greater guidance and consistency in responses

The task type can be used a number of ways:

  • Qualitative research via projective and storytelling techniques
  • Quantitative research via short surveys
  • Basic data collection via online forms

Continue reading

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The Power of the Platform – getting closer to your clients

This post is from Dr. Nick Anderson, a psychologist at Dr-Groks, who has spent his career helping brands all over the world to understand the complexity and apparent irrationality of their consumers and apply sound psychological principles to create impactful product design and communications.

 

Qualitative research is about relationships.

In our research-lives the relationships we have with consumers and end-users is central to getting our jobs done. The better we can know them, and get them to share their lives, behaviours, and beliefs with us – the more astute our insights become and the better our work is as a result.

Lots has been written already about how online platforms can help us connect with our consumers, but there has been relatively little mentioned about how a well run platform like Recollective helps with client relationships too.

For me, the relationship I have with my client-partner is just as important as the ones I have with my consumers. The more honest and authentic this relationship is, the more we feel like partners, and the more focused (and fun) the work is.

Here are 3 ways an online platform is a great client-friendly approach to research. Continue reading

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Research on Research at IIeX

As always, IIeX was a great experience for the entire Recollective team and for me, personally.  We made some great connections, learned a lot and participated in collaborative problem solving.

Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them. Our goal is to create a more open dialogue between our side of the industry and theirs; the hope being that we can work towards some foundational shifts in our thinking and find some solutions to our shared problems with quality and trust.

First, as a reminder, this wouldn’t have been possible without the help and support of our industry. I’d like to give a personal thank you to:

While Jessica Broome and I conceptualized and brought this to life we never would have been able to do this without help…  lots and lots of help! Continue reading

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Symbiotic Trends at IIeX 2016

iiex-featured-image-largeA couple of weeks ago we were basking in the sunshine and heat of Atlanta, attending the Insight Innovation Exchange (IIeX) conference. Each year provides a fantastic opportunity to not only meet new and existing customers, but to also soak up some great presentations by speakers from North America.

This year three themes struck me as particularly prominent:

  1. Visceral visualization – Virtual environments and more robust media in general
  2. Interrogating respondent’s implicit motivations and feelings
  3. Automation of analysis

Continue reading

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Innovation In A Box: Recollective Case Study

We’re delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.

Clients: Juice Inc. and Strategic Fuel

Juice Inc:
Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately.

Strategic Fuel:
Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel.

Challenge:
There were a few different challenges in play. Continue reading

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Research Community: Build Meaningful Interactions with Younger Audiences

For interesting results, mix teenagers with a dash of alcohol in an online research community, garnish with lime (or the branding of your choice).

Recently, the team here at Recollective supported that kind of cocktail community and it highlighted several key advantages of communities and online qual in general. Namely:

  1. The Safety of a Virtual Environment
  2. The Value of Familiar Surroundings
  3. Respondent Attention Retention

The community ran over 2 weeks with 20 participants. It aimed to establish a comprehensive understanding of recently of-age participants’ relationships with various liquors and how these associations influence their in-store decision making.

Though these advantages were particularly evident given the unique variables at play in this study, these benefits can be found and exploited in a wide variety of industries and with a broad set of research objectives, regardless of the community’s size and scope. Continue reading

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Recollective Spring 2016 Update

Just in time for our appearance at IIeX 2016 in Atlanta, we’re introducing a major platform update for Recollective. The release starting rolling out on June 9th and will be available to all customers by early next week. We hope you enjoy it!

Major New Features

Advanced People Filtering

The process of searching for people (i.e. filtering panelists in Site Administration or selecting participants inside a study) has received a major update. Basic Filters have been improved and an Advanced Filters tab now appears.

Basic_Filters

The new Advanced Filters let you intuitively build up a set of filtering criteria. You can filter on any built-in field (like “First Name” or “Last Visit”) AND you can filter on any custom panelist profile field. Since every screening question in a study is also a panelist field, you can now easily find people based on their screening responses. You no longer have to connect specific choices to basic segments.

Attribute Selection

Continue reading

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The Recollective Team is Expanding!

What a month May was! We not only helped customers build a record number of new studies on Recollective, but it’s with huge delight that we welcome Kerry Hecht to Ramius, joining in a brand new position as Director of Research Services.

As many of you know, our company focus has been primarily on research software with (I like to think) some superb complementary services from our team of Implementation Consultants. Those supporting services have been limited to helping clients understand how to best use Recollective, prepare for launch and in some cases, to program the studies.

As we continue growing though, it’s become very clear there is demand to help researchers do even more with Recollective. So drawing on Kerry’s vast experience in the field of online research and services, we plan to implement several new service packages that customers can use to complement their own capabilities. Continue reading

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Recollective March 2016 Update

We recently released a new software update to Recollective with many new features and improvements (along with a variety of solved defects). Here’s what we’ve been up to:

 

New Self-Help Guide

  • The missing Recollective manual is here! Get help quickly with a new Self-Help Guide embedded directly within Recollective.
  • A new help icon now appears in the lower right corner of all pages to Analysts and Moderators (it will not appear to Clients or Participants).

Recollective-Self-Help-Guide

  • The guide includes rapid keyword searching to help you find relevant articles.
  • Dozens of help articles exist already but we’ll be continuously expanding it.
  • The guide appears alongside our existing support system, a new feature request form and a live list of recent updates from our blog.

Continue reading

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