Recollective Blog

Home Sweet Home

Last year, the new Home tab in Recollective took over for the "Study Overview". Both were focused on welcoming new participants to your study and guiding them to their first or next activity. The Home page became the preferred solution as it can incorporate more information while being far more flexible.

The Home page features a modular layout made up of "cards" that provide tremendous freedom to personalize the page. In the recent December 2016 update to Recollective, we made the Home page much more sweet with a trio of dynamic cards:

  • Activities Card
  • Discussions Card
  • People Card

We also introduced a new default home page template, and the ability to copy and paste cards in the same study or across studies.

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Recollective: 2016 In Review

With every Recollective release we strive to perfect, enhance and innovate the platform. We do so with direct input from hundreds of customers running thousands of studies on Recollective every year — 2016 was no exception.

For the sake of usability, it's impossible to present all of the platform's capabilities in one tidy interface. We know that each researcher makes use of a different combination of features and it's easy to overlook the overall evolution of the platform, even if you use it daily.

We thought we'd round up Recollective's major improvements in 2016 but also highlight many of the smaller usability improvements that add up to a great experience.

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7 things to consider when planning your research

Ad-hoc or short term communities provide you with a lot of flexibility through the robustness of the tools available on platforms like Recollective. Using these platforms, conducting agile qualitative research can quickly become your ‘go to’ methodology, but it’s not without challenges. Considerations to balance against that flexibility are questions about the appropriate types of activities, how much you should be asking participants to do on a daily basis and the length of time your project should run.

Getting these things clear in your mind when scoping and designing your project are crucial.  If not, there could be cost implications, timing implications and there is potential for participants and your own researchers to be stretched too thin.

We've run thousands of projects on Recollective and had a chance to observe what works and what doesn't. Here are a few tips based on that experience to help guide you:

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Long-term Research Communities

Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities.

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Recollective Fall 2016 Update

We're improving Recollective on a daily basis and have small updates going out weekly. We're also hard at work on bigger features that we aim to release every 2 to 3 months.

The most recent update to Recollective started rolling out mid-October and it introduced a major new task type we call "Fill the Blanks".

"Fill the Blanks" Task Type

This new task type allows you to create a template response for your participants whereby they need only complete the questions or "blank spaces" you define.

Relative to the task types already available in Recollective, Fill the Blanks has some unique advantages:

  • Free-form structure maximizes flexibility
  • Efficient to setup and complete due to density of questions on a single page
  • Allows for greater guidance and consistency in responses

The task type can be used a number of ways:

  • Qualitative research via projective and storytelling techniques
  • Quantitative research via short surveys
  • Basic data collection via online forms
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The Power of the Platform – getting closer to your clients

This post is from Dr. Nick Anderson, a psychologist at Dr-Groks, who has spent his career helping brands all over the world to understand the complexity and apparent irrationality of their consumers and apply sound psychological principles to create impactful product design and communications.

 

Qualitative research is about relationships.

In our research-lives the relationships we have with consumers and end-users is central to getting our jobs done. The better we can know them, and get them to share their lives, behaviours, and beliefs with us – the more astute our insights become and the better our work is as a result.

Lots has been written already about how online platforms can help us connect with our consumers, but there has been relatively little mentioned about how a well run platform like Recollective helps with client relationships too.

For me, the relationship I have with my client-partner is just as important as the ones I have with my consumers. The more honest and authentic this relationship is, the more we feel like partners, and the more focused (and fun) the work is.

Here are 3 ways an online platform is a great client-friendly approach to research.

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Research on Research at IIeX

Posted on June 30, 2016 by Kerry Hecht

As always, IIeX was a great experience for the entire Recollective team and for me, personally.  We made some great connections, learned a lot and participated in collaborative problem solving.

Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them. Our goal is to create a more open dialogue between our side of the industry and theirs; the hope being that we can work towards some foundational shifts in our thinking and find some solutions to our shared problems with quality and trust.

First, as a reminder, this wouldn’t have been possible without the help and support of our industry. I’d like to give a personal thank you to:

While Jessica Broome and I conceptualized and brought this to life we never would have been able to do this without help…  lots and lots of help!

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Symbiotic Trends at IIeX 2016

A couple of weeks ago we were basking in the sunshine and heat of Atlanta, attending the Insight Innovation Exchange (IIeX) conference. Each year provides a fantastic opportunity to not only meet new and existing customers, but to also soak up some great presentations by speakers from North America.

This year three themes struck me as particularly prominent:

  1. Visceral visualization - Virtual environments and more robust media in general
  2. Interrogating respondent’s implicit motivations and feelings
  3. Automation of analysis
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Innovation In A Box: Recollective Case Study

We're delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.

Clients: Juice Inc. and Strategic Fuel

Juice Inc:
Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately.

Strategic Fuel:
Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel.

Challenge:
There were a few different challenges in play.

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Research Community: Build Meaningful Interactions with Younger Audiences

For interesting results, mix teenagers with a dash of alcohol in an online research community, garnish with lime (or the branding of your choice).

Recently, the team here at Recollective supported that kind of cocktail community and it highlighted several key advantages of communities and online qual in general. Namely:

  1. The Safety of a Virtual Environment
  2. The Value of Familiar Surroundings
  3. Respondent Attention Retention

The community ran over 2 weeks with 20 participants. It aimed to establish a comprehensive understanding of recently of-age participants’ relationships with various liquors and how these associations influence their in-store decision making.

Though these advantages were particularly evident given the unique variables at play in this study, these benefits can be found and exploited in a wide variety of industries and with a broad set of research objectives, regardless of the community’s size and scope.

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