Recollective Blog

Tech vs. Traditional: How To Get The Most From Your Research

Qualitative research is invaluable for gaining a deeper understanding of "why?" and to discover what really drives your customers and employees. But traditional qual methodologies can often be expensive and time consuming, limiting their use and value given the rapid pace set by modern businesses.

Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.

Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.

Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.

Key Takeaways:
  • A better understanding of available online qual technologies
  • Insight into how digital and traditional techniques can blend to deliver more robust, timely research
  • Valuable tips to better moderate research using online tools
  • Appreciation for how and why online qual research should become an essential tool to understand your customer
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Top 6 Must-have Community Features for Online Ethnographic Research

An online research community is inherently ethnographic. A group of related individuals are engaged and observed with the aim of better understanding what defines them as a group. At least the opportunity to approach the data from this perspective always exists, even if that isn’t the explicit aim of the researcher.

One key component of traditional ethnographic research is field-based data collection that prioritizes observation over direct questioning. Observation allows the researcher to contextualize the gaps between what people say versus what they actually do. A research community however, removes the researcher from the field and relies on the community interface to collect data for them.

And that can be a positive!

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Product Update: Interactive Video Transcripts

Just last month we introduced Automated Video Transcription. Today we're happy to announce the next step in this area of Recollective, a fully interactive video transcript.

Every word Recollective transcribes from a video is timed within milliseconds of when it was uttered. This means we can highlight the spoken words in the transcript WHILE the video is playing back. This allows you to freely go between watching the clip and reading the transcript without losing your place.

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Product Update: Automated Video Transcription

As of today, all Recollective sites have received a free and significant new feature: Fully automated video transcription.

No longer will your participants' most vivid and candid insights be trapped inside a video everyone must watch. Every single word uttered in a video will now be right there on the page for you to read, search, excerpt and summarize.

With support for over 110 languages and variants, our ever-improving AI-powered speech-to-text conversion will accurately transcribe all the spoken audio content in participant-submitted videos. This includes webcam recordings, mobile device submissions and traditional video uploads.

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Engaging Your Participants Asynchronously vs. In Realtime

Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.

Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy. 

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Why shift to online qual research?

Posted on August 22, 2017 by Josh Barr

Information today is being collected and analyzed in an ever quicker and easier fashion to help decision makers stay informed. The qualitative research industry is no different.

In this blog post, we’ll describe five important reasons for researchers to contemplate introducing online qualitative research methods into their portfolio of services.

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Home Sweet Home

Last year, the new Home tab in Recollective took over for the "Study Overview". Both were focused on welcoming new participants to your study and guiding them to their first or next activity. The Home page became the preferred solution as it can incorporate more information while being far more flexible.

The Home page features a modular layout made up of "cards" that provide tremendous freedom to personalize the page. In the recent December 2016 update to Recollective, we made the Home page much more sweet with a trio of dynamic cards:

  • Activities Card
  • Discussions Card
  • People Card

We also introduced a new default home page template, and the ability to copy and paste cards in the same study or across studies.

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Recollective: 2016 In Review

With every Recollective release we strive to perfect, enhance and innovate the platform. We do so with direct input from hundreds of customers running thousands of studies on Recollective every year — 2016 was no exception.

For the sake of usability, it's impossible to present all of the platform's capabilities in one tidy interface. We know that each researcher makes use of a different combination of features and it's easy to overlook the overall evolution of the platform, even if you use it daily.

We thought we'd round up Recollective's major improvements in 2016 but also highlight many of the smaller usability improvements that add up to a great experience.

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7 things to consider when planning your research

Ad-hoc or short term communities provide you with a lot of flexibility through the robustness of the tools available on platforms like Recollective. Using these platforms, conducting agile qualitative research can quickly become your ‘go to’ methodology, but it’s not without challenges. Considerations to balance against that flexibility are questions about the appropriate types of activities, how much you should be asking participants to do on a daily basis and the length of time your project should run.

Getting these things clear in your mind when scoping and designing your project are crucial.  If not, there could be cost implications, timing implications and there is potential for participants and your own researchers to be stretched too thin.

We've run thousands of projects on Recollective and had a chance to observe what works and what doesn't. Here are a few tips based on that experience to help guide you:

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Long-term Research Communities

Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities.

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