In the latest release of Recollective, every study has gained the ability to display a highly customized home page to engage participants (and clients) with rich multimedia content. On this new Home tab, you can add multiple types of Cards and those cards can be easily updated, resized, repositioned and re-styled as needed.
A study home page might be used to welcome participants (with text, photo or video) but it can also be used to introduce moderators, feature participant responses, show off concepts, graphically link to important discussions and more. Although some moderators might be tempted to treat it like a static greeting, innovative researchers will treat it as an editorial space for the study. Ideally, the home page of a study delivers relevant news and interesting findings as they occur. Continue reading
According to Unesco, if you took all varieties of the Arabic language and considered them a single language, it is spoken by more than 422 million speakers. This makes it the sixth most-spoken language in the world. It’s also a language used by more than 1.5 billion Muslims.
The World Bank states that the Arab world, a collection of 22 countries, has a combined GDP of $2.846 trillion, which is staggering. Arabic speaking countries include:
- Saudi Arabia
- Egypt, Arab Rep.
- Syrian Arab Republic
- United Arab Emirates
- West Bank and Gaza
- Yemen, Rep.
Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on “Customer Insight Communities to Support Real-Time Decision Making”. In particular, we covered:
- What insight communities are and how they can be designed and used to gather valuable and timely insights.
- Innovative ways to engage customers using insight communities.
- How qualitative research communities can be applied to business applications.
- Example case studies to illustrate successful insight communities.
If you missed the session or would like another chance to watch it, we’ve provided a copy of the video below. Don’t hesitate to contact us with any questions or to schedule a private demo and trial account.
Current Language Capabilities
As Recollective’s global customer base expands and the range of geographic locations for project gets ever more varied, we’re asked to support more and more languages. Earlier this year we announced full support for Russian, Japanese and Romanian in Recollective.
This increases the list of supported languages to 11! That means you can now program and manage a Recollective study in English, French, Spanish, Portuguese, German, Dutch, Italian, Simplified Chinese, Russian, Japanese or Romanian.
Any languages can be combined together in a site or even within a single study (particularly useful for studies that engage with multi-lingual participants). Languages are supported on both mobile and desktop, for all account types and will auto-detect to make the user experience as simple as possible.
Online Payment Portal
Another operational improvement we’ve implemented recently is to provide an online portal for customers to pay their USD or CAD invoices by credit card. At the moment, the card types accepted include:
- U.S. businesses – Visa, MasterCard, American Express, JCB, Discover, and Diners Club.
- Australian, Canadian, and European businesses – Visa, MasterCard, and American Express.
To login, you only need your email address and invoice number. A payment receipt will be emailed to you to confirm the transaction and of course, everything is not only secured by SSL but we don’t store your credit card information.
To pay by credit card, simply go to https://recollective.com/portal/payment
We hope the new languages and easy payment mechanism is helpful and we look forward to helping you with your next Recollective project!
One of the first projects I worked on as a marketing researcher was an ad testing study with an automotive company. As the study progressed, I found myself invested in a brand I previously had no stake or interest in. I quickly realized that the brand’s success became, even if in a very minor way, my own success.
I’ve never been a participant in a study similar to the one I mention above, but I would imagine that under the right circumstances, a participant might experience a similar affective response, namely, the emergence or cultivation of brand loyalty. Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized?
Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process? Continue reading
Online communities change the way we think about ourselves and those around us.
I was recently discussing this with a friend of mine, through Facebook chat, of course. She is a researcher in a psychology study (currently under review) that found Facebook users often experience jealousy and a certain degree of dissatisfaction with the current state of their lives as a result of exposure to other users’ posts.
People in our online social networks typically only post (i.e. promote) positive aspects of their lives that effectively creates the illusion of a failure-free population. When we occupy these networks our perceived flaws or failures are magnified in the absence of other similar lived and shared experiences.
This study is an intriguing example of a community’s collective bias on a massive scale. The social climate, not necessarily the forum or network itself, encourages positive contributions while discouraging negatives ones (arguably to our own personal and social detriment). Continue reading
All Recollective customers are now running the updated interface we announced on April 15th. This new look is a dramatic, and yet completely natural, evolution of the Recollective experience.
We’ve received fantastic feedback to date and continue to incorporate everyone’s input. The entire platform was born out of real needs in the field and this hasn’t changed. We also have a lot more in store for the second half of 2015.
Visit Recollective.com now to view a new screenshot tour that walks you through the platform’s features through the eyes of our fictitious travel business, “Rail Canada”. What you’ll notice is a simpler, clutter-free design that lets your brand, content and people truly stand out.
Our goal is to make the design elegant while ultimately unnoticed. If you’re thinking about it, we haven’t done our jobs. It should anticipate your needs, prevent common mistakes and simply get out of your way.
Improved branding means you can consistently convey the look and feel of your agency or client brand, right down to a theme colour that pervades the site. Everything blue in our sample screenshots can be equally green, orange or hot pink (you can customize it per study). Continue reading
A fantastic new interface design is now available for an exclusive preview by Recollective customers. If you’re a Recollective customer, you may soon notice a toggle inside your studies as shown below. It grants you access to a fully functional and live preview of this new look. If you don’t see this toggle in your Recollective study, please visit a study in your Recollective demonstration site.
Recollective is centred on an activity-based approach of guiding participants through tasks that can gather a rich set of multimedia responses. The task types supported by Recollective are akin to the question types of a survey, except that the focus is more qualitative in nature, interactive and ultimately social.
One of Recollective’s most popular task types is “Image Review”. It lets you upload an image and define up to three types of markers that participants can drag onto the image. Each placed marker can be accompanied by an annotation that answers a custom follow-up question like, “Why do you like this part of the image?”. You can also collect a rating for the image and additional commentary.
We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed. Continue reading