How many Market Researchers does it take to design the ultimate online qualitative research tool? We hope a handful will do it!
Gone are the days when company execs meet in boardrooms to decide which products we as consumers need. In order to stay relevant and succeed in today’s competitive marketplace it’s necessary for companies to engage their consumer stakeholders to hear what they actually want. Increasingly companies are looking to consumers to not only help design products, but also to advertise via word-of-mouth a la social media and to ultimately help shape the future of their businesses.
I’m not sure about other industries out there, but in the software industry there seems to be an endless number of conferences around the world each year that all seem advantageous for one reason or another. Upon opening my eReader every day I am constantly bombarded with references to, comments on, re-caps of or announcements for different conferences. To me, a relative newbie in this space, they all seem incredibly interesting and informative, but beyond that are they really worth it?