Recollective Blog

Research Strategy Group partners with Ramius and Recollective

FOR IMMEDIATE RELEASE

Predictive research pioneer Research Strategy Group chooses Recollective® to power their online community solutions

Ottawa, Canada – December, 2014 Ramius Corporation (www.ramius.net) announced today that Research Strategy Group (www.rsginc.net) has chosen the Recollective Professional platform to power their rsgIncubate online community offering.

 

“We like Recollective because the respondent experience is so enjoyable. And from our side, since rsgIncubate is a co-creation platform, and our communities are small and heavily moderated, we need to be able to go in depth with the consumer. Recollective is the perfect solution for our totally custom offering.” Jim Peterson, Managing Director

 

Recollective was designed with the primary purpose of helping organizations make better business decisions. That goal meshes perfectly with Research Strategy Group’s focus on predictive research to help their clients make better decisions based on what’s going to happen.

“The Recollective platform dovetails nicely with our proprietary prediction market, rsgPredict. The combination of co-creation and prediction represent real innovation for our clients.” Anne Coulter, Managing Director

Recollective Professional is a white-label, multi-purpose research platform that makes it possible for agencies like Research Strategy Group to not only impose their own visual style and branding on an online research community, but to add their own flair and creativity to how it’s used.

“RSG are constantly looking for ways to innovate which is exactly what we’re trying to do with Recollective,” said Stephen Thompson, EVP of Ramius. “We’re really excited about how they’re using the software and are looking forward to a very successful relationship.”

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In Detail: Grid Task Type

Recollective received another major update and it includes several important features that ensure Recollective remains the best online marketing research platform. This post covers in greater detail the new Grid task type.

Introduction

Recollective is primarily a platform for qualitative research but it includes an activity and task-based structure that can simulate the flow of a traditional survey and thus it’s ideal for hybrid studies.

In addition to the quantitative task types it already possesses, Recollective now includes a beautiful and versatile Grid Task Type (also known as a matrix question).

A grid task is a series of columns that can be selected for any number of rows you wish to define. It’s effectively a table filled with checkboxes or radio-buttons and can be used in many different ways such as rating, categorizing and ranking any list of items, features, ideas, statements or concepts.

The task remains qualitative in that it provides the ability to collect commentary for each row-level response and you can give participants the opportunity to add their own rows.

To help with the monotony of a big table, rows and columns can be richly formatted and they can even include inline images.

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In Detail: Enhanced Task Moderation

Recollective received another major update last week and it includes several important features that ensure Recollective remains the best online marketing research platform. This post details the enhancements we made for moderating participant responses to specific tasks.

Study analysts and moderators are now able to:

  • Reject specific task responses and notify participants to update them
  • Edit any responses regardless of the task type
  • Delete a task response while keeping the rest of the activity response
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