We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.
We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.
Activity Guidance Overview
Recollective studies are made up of activities and each activity may contain one or more tasks (e.g. video submission, image review, text response, etc.). The tasks in an activity are always in sequence like a set of survey questions. Activities are also given an order for completion as they typically belong to a logical overall sequence. The order of activities is often used in combination with a schedule that progressively reveals the activities over the duration of a study.
The world is indeed becoming a smaller and smaller place and so Recollective has again expanded its international reach and appeal by adding true multilingual support to its platform.
We’ve always supported multiple languages for the interface, but it’s now possible for researchers to input translated text into the same field, on same form, and have Recollective automatically personalize the experience for each participant.
True multilingual support avoids the unwanted clutter of duplicated introductions, instructions and labels. It ultimately streamlines the experience, improves usability and thus boosts response rates. It also ensures that cloning studies for translation is no longer necessary. You can avoid splitting up study participants based on language when every voice should be heard together. This is particularly relevant in geographies that have more than one official language.
Recollective’s new multilingual capability applies to all key areas, including the site name, study name, screening questions, study overview, activities, tasks, discussions and more. Every aspect of the participant experience can be experienced in the person’s native language with freedom to even switch languages at will.
Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency.