Recollective Blog

Research on Research at IIeX

Posted on June 30, 2016 by Kerry Hecht

As always, IIeX was a great experience for the entire Recollective team and for me, personally.  We made some great connections, learned a lot and participated in collaborative problem solving.

Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them. Our goal is to create a more open dialogue between our side of the industry and theirs; the hope being that we can work towards some foundational shifts in our thinking and find some solutions to our shared problems with quality and trust.

First, as a reminder, this wouldn’t have been possible without the help and support of our industry. I’d like to give a personal thank you to:

While Jessica Broome and I conceptualized and brought this to life we never would have been able to do this without help…  lots and lots of help!

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Symbiotic Trends at IIeX 2016

A couple of weeks ago we were basking in the sunshine and heat of Atlanta, attending the Insight Innovation Exchange (IIeX) conference. Each year provides a fantastic opportunity to not only meet new and existing customers, but to also soak up some great presentations by speakers from North America.

This year three themes struck me as particularly prominent:

  1. Visceral visualization - Virtual environments and more robust media in general
  2. Interrogating respondent’s implicit motivations and feelings
  3. Automation of analysis
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Innovation In A Box: Recollective Case Study

We're delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.

Clients: Juice Inc. and Strategic Fuel

Juice Inc:
Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately.

Strategic Fuel:
Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel.

Challenge:
There were a few different challenges in play.

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Research Community: Build Meaningful Interactions with Younger Audiences

For interesting results, mix teenagers with a dash of alcohol in an online research community, garnish with lime (or the branding of your choice).

Recently, the team here at Recollective supported that kind of cocktail community and it highlighted several key advantages of communities and online qual in general. Namely:

  1. The Safety of a Virtual Environment
  2. The Value of Familiar Surroundings
  3. Respondent Attention Retention

The community ran over 2 weeks with 20 participants. It aimed to establish a comprehensive understanding of recently of-age participants’ relationships with various liquors and how these associations influence their in-store decision making.

Though these advantages were particularly evident given the unique variables at play in this study, these benefits can be found and exploited in a wide variety of industries and with a broad set of research objectives, regardless of the community’s size and scope.

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Recollective Spring 2016 Update

Just in time for our appearance at IIeX 2016 in Atlanta, we're introducing a major platform update for Recollective. The release starting rolling out on June 9th and will be available to all customers by early next week. We hope you enjoy it!

Major New Features

Advanced People Filtering

The process of searching for people (i.e. filtering panelists in Site Administration or selecting participants inside a study) has received a major update. Basic Filters have been improved and an Advanced Filters tab now appears.

The new Advanced Filters let you intuitively build up a set of filtering criteria. You can filter on any built-in field (like "First Name" or "Last Visit") AND you can filter on any custom panelist profile field. Since every screening question in a study is also a panelist field, you can now easily find people based on their screening responses. You no longer have to connect specific choices to basic segments.

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The Recollective Team is Expanding!

What a month May was! We not only helped customers build a record number of new studies on Recollective, but it's with huge delight that we welcome Kerry Hecht to Ramius, joining in a brand new position as Director of Research Services.

As many of you know, our company focus has been primarily on research software with (I like to think) some superb complementary services from our team of Implementation Consultants. Those supporting services have been limited to helping clients understand how to best use Recollective, prepare for launch and in some cases, to program the studies.

As we continue growing though, it's become very clear there is demand to help researchers do even more with Recollective. So drawing on Kerry's vast experience in the field of online research and services, we plan to implement several new service packages that customers can use to complement their own capabilities.

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