A couple of weeks ago we were basking in the sunshine and heat of Atlanta, attending the Insight Innovation Exchange (IIeX) conference. Each year provides a fantastic opportunity to not only meet new and existing customers, but to also soak up some great presentations by speakers from North America.
This year three themes struck me as particularly prominent:
- Visceral visualization - Virtual environments and more robust media in general
- Interrogating respondent’s implicit motivations and feelings
- Automation of analysis