Ad-hoc or short term communities provide you with a lot of flexibility through the robustness of the tools available on platforms like Recollective. Using these platforms, conducting agile qualitative research can quickly become your ‘go to’ methodology, but it’s not without challenges. Considerations to balance against that flexibility are questions about the appropriate types of activities, how much you should be asking participants to do on a daily basis and the length of time your project should run.
Getting these things clear in your mind when scoping and designing your project are crucial. If not, there could be cost implications, timing implications and there is potential for participants and your own researchers to be stretched too thin.
We’ve run thousands of projects on Recollective and had a chance to observe what works and what doesn’t. Here are a few tips based on that experience to help guide you: Continue reading
Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities. Continue reading
As always, IIeX was a great experience for the entire Recollective team and for me, personally. We made some great connections, learned a lot and participated in collaborative problem solving.
Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them. Our goal is to create a more open dialogue between our side of the industry and theirs; the hope being that we can work towards some foundational shifts in our thinking and find some solutions to our shared problems with quality and trust.
First, as a reminder, this wouldn’t have been possible without the help and support of our industry. I’d like to give a personal thank you to:
While Jessica Broome and I conceptualized and brought this to life we never would have been able to do this without help… lots and lots of help! Continue reading