Recollective Blog

Philippe Dame

Recent Posts

Recollective March 2016 Update

We recently released a new software update to Recollective with many new features and improvements (along with a variety of solved defects). Here's what we've been up to:

 

New Self-Help Guide

  • The missing Recollective manual is here! Get help quickly with a new Self-Help Guide embedded directly within Recollective.
  • A new help icon now appears in the lower right corner of all pages to Analysts and Moderators (it will not appear to Clients or Participants).
  • The guide includes rapid keyword searching to help you find relevant articles.
  • Dozens of help articles exist already but we'll be continuously expanding it.
  • The guide appears alongside our existing support system, a new feature request form and a live list of recent updates from our blog.
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New Feature: Study Home Page

In the latest release of Recollective, every study has gained the ability to display a highly customized home page to engage participants (and clients) with rich multimedia content. On this new Home tab, you can add multiple types of Cards and those cards can be easily updated, resized, repositioned and re-styled as needed.

A study home page might be used to welcome participants (with text, photo or video) but it can also be used to introduce moderators, feature participant responses, show off concepts, graphically link to important discussions and more. Although some moderators might be tempted to treat it like a static greeting, innovative researchers will treat it as an editorial space for the study. Ideally, the home page of a study delivers relevant news and interesting findings as they occur.

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Arabic Support in Recollective

According to Unesco, if you took all varieties of the Arabic language and considered them a single language, it is spoken by more than 422 million speakers. This makes it the sixth most-spoken language in the world. It's also a language used by more than 1.5 billion Muslims.

The World Bank states that the Arab world, a collection of 22 countries, has a combined GDP of $2.846 trillion, which is staggering. Arabic speaking countries include:

  • Algeria
  • Morocco
  • Bahrain
  • Oman
  • Comoros
  • Qatar
  • Djibouti
  • Saudi Arabia
  • Egypt, Arab Rep.
  • Somalia
  • Iraq
  • Sudan
  • Jordan
  • Syrian Arab Republic
  • Kuwait
  • Tunisia
  • Lebanon
  • United Arab Emirates
  • Libya
  • West Bank and Gaza
  • Mauritania
  • Yemen, Rep.
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Time to Smile: Emoji Support!

 

Japanese for "picture word", Emoji are often pictographs—images of things like faces , weather , emotions  or activities . They arrived on the scene in Japan  long before they were popularized in North America via the smartphone. The humble emoticon :) is its predecessor.

Both emoji and emoticons do one thing well, they express an emotion  or idea succinctly . They've become part of the way we speak  online and they aren't going away. You might be surprised to learn that there are several international Emoji standards for cross-device  consistency. This is serious business .

Today, we're happy to announce that Recollective now natively supports emoji and emoticons across the entire application. This is a benefit to both participants and study moderators when it comes to getting across meaning , feeling and personality .

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New Design. New Opportunities.

All Recollective customers are now running the updated interface we announced on April 15th. This new look is a dramatic, and yet completely natural, evolution of the Recollective experience.

We've received fantastic feedback to date and continue to incorporate everyone's input. The entire platform was born out of real needs in the field and this hasn't changed. We also have a lot more in store for the second half of 2015.

Visit Recollective.com now to view a new screenshot tour that walks you through the platform's features through the eyes of our fictitious travel business, "Rail Canada". What you'll notice is a simpler, clutter-free design that lets your brand, content and people truly stand out.

Our goal is to make the design elegant while ultimately unnoticed. If you're thinking about it, we haven't done our jobs. It should anticipate your needs, prevent common mistakes and simply get out of your way.

Improved branding means you can consistently convey the look and feel of your agency or client brand, right down to a theme colour that pervades the site. Everything blue in our sample screenshots can be equally green, orange or hot pink (you can customize it per study).

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Fresh Look for Recollective

A fantastic new interface design is now available for an exclusive preview by Recollective customers. If you're a Recollective customer, you may soon notice a toggle inside your studies as shown below. It grants you access to a fully functional and live preview of this new look. If you don't see this toggle in your Recollective study, please visit a study in your Recollective demonstration site.

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New Image Review Zoom

 

Recollective is centred on an activity-based approach of guiding participants through tasks that can gather a rich set of multimedia responses. The task types supported by Recollective are akin to the question types of a survey, except that the focus is more qualitative in nature, interactive and ultimately social.

One of Recollective’s most popular task types is “Image Review”. It lets you upload an image and define up to three types of markers that participants can drag onto the image. Each placed marker can be accompanied by an annotation that answers a custom follow-up question like, "Why do you like this part of the image?". You can also collect a rating for the image and additional commentary.

We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed.

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New Activity Guidance Options

We recently released a new Study Setting that provides administrators with better control over the automated guidance that helps participants find and return to activities in a study. This guidance system can now be simplified or completely disabled.

Activity Guidance Overview

Recollective studies are made up of activities and each activity may contain one or more tasks (e.g. video submission, image review, text response, etc.). The tasks in an activity are always in sequence like a set of survey questions. Activities are also given an order for completion as they typically belong to a logical overall sequence. The order of activities is often used in combination with a schedule that progressively reveals the activities over the duration of a study.

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True Multilingual Support

The world is indeed becoming a smaller and smaller place and so Recollective has again expanded its international reach and appeal by adding true multilingual support to its platform.

We’ve always supported multiple languages for the interface, but it’s now possible for researchers to input translated text into the same field, on same form, and have Recollective automatically personalize the experience for each participant.

True multilingual support avoids the unwanted clutter of duplicated introductions, instructions and labels. It ultimately streamlines the experience, improves usability and thus boosts response rates. It also ensures that cloning studies for translation is no longer necessary. You can avoid splitting up study participants based on language when every voice should be heard together. This is particularly relevant in geographies that have more than one official language.

Recollective’s new multilingual capability applies to all key areas, including the site name, study name, screening questions, study overview, activities, tasks, discussions and more. Every aspect of the participant experience can be experienced in the person’s native language with freedom to even switch languages at will.

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In Detail: Grid Task Type

Recollective received another major update and it includes several important features that ensure Recollective remains the best online marketing research platform. This post covers in greater detail the new Grid task type.

Introduction

Recollective is primarily a platform for qualitative research but it includes an activity and task-based structure that can simulate the flow of a traditional survey and thus it’s ideal for hybrid studies.

In addition to the quantitative task types it already possesses, Recollective now includes a beautiful and versatile Grid Task Type (also known as a matrix question).

A grid task is a series of columns that can be selected for any number of rows you wish to define. It’s effectively a table filled with checkboxes or radio-buttons and can be used in many different ways such as rating, categorizing and ranking any list of items, features, ideas, statements or concepts.

The task remains qualitative in that it provides the ability to collect commentary for each row-level response and you can give participants the opportunity to add their own rows.

To help with the monotony of a big table, rows and columns can be richly formatted and they can even include inline images.

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