Recollective Blog

Steve Thompson

Recent Posts

Tech vs. Traditional: How To Get The Most From Your Research

Qualitative research is invaluable for gaining a deeper understanding of "why?" and to discover what really drives your customers and employees. But traditional qual methodologies can often be expensive and time consuming, limiting their use and value given the rapid pace set by modern businesses.

Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.

Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.

Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.

Key Takeaways:
  • A better understanding of available online qual technologies
  • Insight into how digital and traditional techniques can blend to deliver more robust, timely research
  • Valuable tips to better moderate research using online tools
  • Appreciation for how and why online qual research should become an essential tool to understand your customer
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The Power of the Platform – getting closer to your clients

This post is from Dr. Nick Anderson, a psychologist at Dr-Groks, who has spent his career helping brands all over the world to understand the complexity and apparent irrationality of their consumers and apply sound psychological principles to create impactful product design and communications.

 

Qualitative research is about relationships.

In our research-lives the relationships we have with consumers and end-users is central to getting our jobs done. The better we can know them, and get them to share their lives, behaviours, and beliefs with us – the more astute our insights become and the better our work is as a result.

Lots has been written already about how online platforms can help us connect with our consumers, but there has been relatively little mentioned about how a well run platform like Recollective helps with client relationships too.

For me, the relationship I have with my client-partner is just as important as the ones I have with my consumers. The more honest and authentic this relationship is, the more we feel like partners, and the more focused (and fun) the work is.

Here are 3 ways an online platform is a great client-friendly approach to research.

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Innovation In A Box: Recollective Case Study

We're delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.

Clients: Juice Inc. and Strategic Fuel

Juice Inc:
Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately.

Strategic Fuel:
Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel.

Challenge:
There were a few different challenges in play.

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The Recollective Team is Expanding!

What a month May was! We not only helped customers build a record number of new studies on Recollective, but it's with huge delight that we welcome Kerry Hecht to Ramius, joining in a brand new position as Director of Research Services.

As many of you know, our company focus has been primarily on research software with (I like to think) some superb complementary services from our team of Implementation Consultants. Those supporting services have been limited to helping clients understand how to best use Recollective, prepare for launch and in some cases, to program the studies.

As we continue growing though, it's become very clear there is demand to help researchers do even more with Recollective. So drawing on Kerry's vast experience in the field of online research and services, we plan to implement several new service packages that customers can use to complement their own capabilities.

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Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on "Customer Insight Communities to Support Real-Time Decision Making". In particular, we covered:

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New Language Support and Payment Portal

Current Language Capabilities

As Recollective's global customer base expands and the range of geographic locations for project gets ever more varied, we're asked to support more and more languages. Earlier this year we announced full support for Russian, Japanese and Romanian in Recollective.

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Lenny Murphy Joins Ramius' Recollective Advisory Board

 

FOR IMMEDIATE RELEASE

MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION

Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities

 

March 3, 2015

 

OTTAWA, CANADA ­­-- Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-­up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-­in-­Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start­-ups via his consulting practice.

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GfK selects Ramius’ Recollective Insights Platform

FOR IMMEDIATE RELEASE


GFK
SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY

The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries

 

February 10, 2015

 

OTTAWA, CANADA -- Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.

Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.

Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.”

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Online Qualitative Research Best Practices Webinar

We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.

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Recollective partner Lexia wins Merca 2.0 award for best market research agency in Mexico

Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency. 

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