GfK selects Ramius’ Recollective Insights Platform

GfK-Recollective-Ramius-Blog

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GFK
SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY

The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries

 

February 10, 2015

 

OTTAWA, CANADA — Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.

Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.

Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.” Continue reading

Recollective partner Lexia wins Merca 2.0 award for best market research agency in Mexico

Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency. 

Here’s a snippet from their blog post, or read the full release here.

MERCA 2.0 AWARD BEST AGENCY 2014LEXIA wants to share with you this news that fills us with joy and pride of having been awarded for the second time by the renowned magazine Merca 2.0 for Best Market Research Agency, the first time was in 2008.

These Merca 2.0 prizes are awarded to the most outstanding companies in marketing industry domestic and international. Thus, the leading magazine honors marketing agencies, media and strategies more relevant this year.

In the twelfth edition of the award, the editorial team selected players in the industry that this year were protagonists thanks to the effectiveness of their campaigns, achievements and recognitions met, as well as the growth and impact they had at a business level.

Research Strategy Group partners with Ramius and Recollective

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Predictive research pioneer Research Strategy Group chooses Recollective® to power their online community solutions

Ottawa, Canada – December, 2014 Ramius Corporation (www.ramius.net) announced today that Research Strategy Group (www.rsginc.net) has chosen the Recollective Professional platform to power their rsgIncubate online community offering.

 

Research-Strategy-Group_online“We like Recollective because the respondent experience is so enjoyable. And from our side, since rsgIncubate is a co-creation platform, and our communities are small and heavily moderated, we need to be able to go in depth with the consumer. Recollective is the perfect solution for our totally custom offering.” Jim Peterson, Managing Director

 

Recollective was designed with the primary purpose of helping organizations make better business decisions. That goal meshes perfectly with Research Strategy Group’s focus on predictive research to help their clients make better decisions based on what’s going to happen.

“The Recollective platform dovetails nicely with our proprietary prediction market, rsgPredict. The combination of co-creation and prediction represent real innovation for our clients.” Anne Coulter, Managing Director

Recollective Professional is a white-label, multi-purpose research platform that makes it possible for agencies like Research Strategy Group to not only impose their own visual style and branding on an online research community, but to add their own flair and creativity to how it’s used.

“RSG are constantly looking for ways to innovate which is exactly what we’re trying to do with Recollective,” said Stephen Thompson, EVP of Ramius. “We’re really excited about how they’re using the software and are looking forward to a very successful relationship.” Continue reading

FGI Research & Analytics partners with Ramius and Recollective

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Leading insights company, FGI Research & Analytics, chooses Recollective® to power their online community (MROC) solutions

 

Ottawa, Canada – October, 2014 Ramius Corporation (www.ramius.net) announced today that FGI Research & Analytics (www.fgiresearch.com) has chosen the Recollective Professional platform to power their SmartSpace Market Research Online Community (MROC) offering.

FGI Logo 2014

“The advanced technology of the Ramius platform is fully integrated into our mobile-friendly MROC and custom online panel solutions. As a result, we are able to provide our clients with crowd-sourced insights from consumers around the world, regardless of their preferred device, location, or time of day. It’s the only way to effectively engage and collaborate with today’s consumer. Period.” said David Wilson, CEO at FGI. Continue reading

Leading European insights company Blauw Research chooses Recollective to expand the scope of its online research

Ottawa, Canada – May 6, 2014 Ramius Corporation announced today that Blauw Research has chosen Recollective as one of their preferred platforms to power online research communities and has entered into a strategic partnership agreement to grow its presence across Europe.

 

Blauw-and-Recollective-Logos

 

Since its initial launch in 2011, Recollective has led the online qualitative research software market with numerous innovations. Purpose-built for professional research, Recollective combines a suite of flexible tools to create structured open-ended and multimedia activities while enabling participants to freely engage and collaborate with each other.

Blauw Research was particularly impressed with these dual aspects of Recollective and uses them to complement their traditional quantitative programs. By exploring the deeper “why” behind customer behaviour, Blauw is able to uncover compelling insights that enrich the value they deliver to clients.

“The great diversity of question types in Recollective, combined with the ability to use both task-oriented assignments and open forum discussions, make it possible to get the specific insights we need without limiting any discussions started by participants,” said Ivo Langbroek, Innovation Officer at Blauw Research. “We can also cover extra topics that perhaps were missed in preceding surveys and keep those surveys simple.”

For Ramius Corporation, the partnership with Blauw Research further strengthens its growing position as a leading provider of online insight community software in Europe. With mobile and online communities hot topics in the research world, studies built on Recollective combine both elements into a uniquely compelling experience.

“This partnership is a tremendous opportunity for Ramius to work closely with an award-winning research agency,” said Stephen Thompson, Executive Vice President of Ramius. “As a software company, we are constantly evolving Recollective based on feedback from our partners, so we’re very excited to see how Blauw uses it and help them expand their business.”

The popularity of online research communities is expected to accelerate in 2014, driven by demand for rapid insights, an increasingly connected population and widespread familiarity with social technologies. By partnering together, Ramius and Blauw Research are well positioned to satisfy this demand in European markets with the Recollective platform.

Read the full Press Release here.