Recollective has released another exciting update to benefit customers collecting video from participants. Now, without any video editing software, administrators can download automatically generated video clips created directly from excerpts on video transcripts.
Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.
Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.
1. Participants can take part when it makes sense for their lives, resulting in happier, more productive respondents.
2. Recollective provides true flexibility in research design, allowing you to delve deeper into the intricacies of your audience at any time, promote brand reciprocity and go live faster.
3. Decode the influence of others and use bias as a tool. Control what is and is not made social to understand how popular opinion and opposing views change your respondents’ perspectives. Create studies that simulate social media conditions.
1. Capture in-the-moment, top-of-mind sentiments from all or a subset of your participants.
2. Truly rapid research is possible with no participant travel required; just log in and get to work.
3. Watch as spontaneous participant collaboration uncovers unexplored new ideas and help guide them to uncover new, unexpected insights together.
1. Make the most out of every minute that your participants contribute. Use asynchronous activities to establish a base of information and identify the themes and ideas that would benefit from more attention in a live context.
2. Simplify logistics, worry less about attendance. Get everyone on-board and comfortable in the community ahead of time, making it easier for participants to log in and take part at the scheduled time.
3. Use asynchronous public or private follow up comments after the realtime chat room is complete to deepen understanding of insights captured during the live discussion.
We're sure you will come up with lots more creative ways to combine these two methodologies to great effect in your Recollective studies!