FOR IMMEDIATE RELEASE
GFK SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY
The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries
February 10, 2015
OTTAWA, CANADA -- Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.
Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.
Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.”
Alfred Jay, CEO of Ramius Corporation, the developer of Recollective, added, “Ramius is very excited to have been selected by GfK in this global agreement. Having worked with GfK offices in several countries in the past, we have always been excited by their innovative approaches. We’re looking forward to working with GfK teams in over 100 countries to more broadly implement Recollective research communities to identify new insights for clients.”
Since Ramius launched Recollective in late 2011, hundreds of market research firms from around the world have used the software to conduct online research studies to inform decision-making in enterprises in industries including automotive, healthcare, financial services, entertainment, consumer packaged goods, fashion, electronics, telecommunications, technology and government.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
Recollective is an online community-based research platform on which businesses can engage customers, employees, or others to identify new insights to improve and accelerate business execution. Delivered as a cloud-based service, Recollective was first released in late 2011. Since then, Recollective has been implemented by many of the world’s leading marketing research agencies and consumer brands.
Recollective is offered in a range of configurations and languages to meet the needs of professional researchers at market research agencies and large enterprises, as well as those of non-professional researchers at small and medium-sized businesses. On Recollective, businesses can easily engage stakeholders in structured or unstructured activities within their own private community supported by familiar social features. Information may be collected, socialized and analyzed via computer or mobile device and incorporates text, images, audio, video, files, and rich media exercises.
ABOUT RAMIUS CORPORATION
Ramius Corporation, the developer of Recollective, is an enterprise software company focused on the development, deployment, and support of cloud-based social software for engagement and research. Ramius partners with the world’s leading market researchers to provide them with innovative community-based qualitative research platforms on which people can be engaged for the purpose of identifying new insights to inform decision making. Founded in 1998, Ramius is a privately-held Canadian company based in the Ottawa region.
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