Ottawa, Canada – May 6, 2014 Ramius Corporation announced today that Blauw Research has chosen Recollective as one of their preferred platforms to power online research communities and has entered into a strategic partnership agreement to grow its presence across Europe.
Since its initial launch in 2011, Recollective has led the online qualitative research software market with numerous innovations. Purpose-built for professional research, Recollective combines a suite of flexible tools to create structured open-ended and multimedia activities while enabling participants to freely engage and collaborate with each other.
Blauw Research was particularly impressed with these dual aspects of Recollective and uses them to complement their traditional quantitative programs. By exploring the deeper “why” behind customer behaviour, Blauw is able to uncover compelling insights that enrich the value they deliver to clients.
“The great diversity of question types in Recollective, combined with the ability to use both task-oriented assignments and open forum discussions, make it possible to get the specific insights we need without limiting any discussions started by participants,” said Ivo Langbroek, Innovation Officer at Blauw Research. “We can also cover extra topics that perhaps were missed in preceding surveys and keep those surveys simple.”
For Ramius Corporation, the partnership with Blauw Research further strengthens its growing position as a leading provider of online insight community software in Europe. With mobile and online communities hot topics in the research world, studies built on Recollective combine both elements into a uniquely compelling experience.
“This partnership is a tremendous opportunity for Ramius to work closely with an award-winning research agency,” said Stephen Thompson, Executive Vice President of Ramius. “As a software company, we are constantly evolving Recollective based on feedback from our partners, so we’re very excited to see how Blauw uses it and help them expand their business.”
The popularity of online research communities is expected to accelerate in 2014, driven by demand for rapid insights, an increasingly connected population and widespread familiarity with social technologies. By partnering together, Ramius and Blauw Research are well positioned to satisfy this demand in European markets with the Recollective platform.