Recollective Spring 2016 Update

Just in time for our appearance at IIeX 2016 in Atlanta, we’re introducing a major platform update for Recollective. The release starting rolling out on June 9th and will be available to all customers by early next week. We hope you enjoy it!

Major New Features

Advanced People Filtering

The process of searching for people (i.e. filtering panelists in Site Administration or selecting participants inside a study) has received a major update. Basic Filters have been improved and an Advanced Filters tab now appears.

Basic_Filters

The new Advanced Filters let you intuitively build up a set of filtering criteria. You can filter on any built-in field (like “First Name” or “Last Visit”) AND you can filter on any custom panelist profile field. Since every screening question in a study is also a panelist field, you can now easily find people based on their screening responses. You no longer have to connect specific choices to basic segments.

Attribute Selection

Continue reading

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The Recollective Team is Expanding!

What a month May was! We not only helped customers build a record number of new studies on Recollective, but it’s with huge delight that we welcome Kerry Hecht to Ramius, joining in a brand new position as Director of Research Services.

As many of you know, our company focus has been primarily on research software with (I like to think) some superb complementary services from our team of Implementation Consultants. Those supporting services have been limited to helping clients understand how to best use Recollective, prepare for launch and in some cases, to program the studies.

As we continue growing though, it’s become very clear there is demand to help researchers do even more with Recollective. So drawing on Kerry’s vast experience in the field of online research and services, we plan to implement several new service packages that customers can use to complement their own capabilities. Continue reading

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Recollective March 2016 Update

We recently released a new software update to Recollective with many new features and improvements (along with a variety of solved defects). Here’s what we’ve been up to:

 

New Self-Help Guide

  • The missing Recollective manual is here! Get help quickly with a new Self-Help Guide embedded directly within Recollective.
  • A new help icon now appears in the lower right corner of all pages to Analysts and Moderators (it will not appear to Clients or Participants).

Recollective-Self-Help-Guide

  • The guide includes rapid keyword searching to help you find relevant articles.
  • Dozens of help articles exist already but we’ll be continuously expanding it.
  • The guide appears alongside our existing support system, a new feature request form and a live list of recent updates from our blog.

Continue reading

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My New Favourite Question

Not long ago I found myself in the midst of what was disguised as a quick online survey but proved to be a significant investment of my time. I opted in because I wanted to contribute; I opted out because I didn’t want to contribute that much.

Striking the right balance between workload and incentive is difficult.  When I’m working with a team that’s new to research communities I can, understandably, expect to hear at least one question dealing with this dilemma:

“How many questions should/can I ask in a day?”
“How much time can I expect participants to spend contributing to the community on a given day?”
“Is X enough incentive for Y time spent?”

I can provide some broad guidelines based on my exposure to other communities but I always conclude with a confident, “it depends.” The answers to these questions depend on a number of variables: demographics, subject matter, incentive offered etc. Continue reading

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New Feature: Study Home Page

In the latest release of Recollective, every study has gained the ability to display a highly customized home page to engage participants (and clients) with rich multimedia content. On this new Home tab, you can add multiple types of Cards and those cards can be easily updated, resized, repositioned and re-styled as needed.

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A study home page might be used to welcome participants (with text, photo or video) but it can also be used to introduce moderators, feature participant responses, show off concepts, graphically link to important discussions and more. Although some moderators might be tempted to treat it like a static greeting, innovative researchers will treat it as an editorial space for the study. Ideally, the home page of a study delivers relevant news and interesting findings as they occur. Continue reading

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Arabic Support in Recollective

Arabic

According to Unesco, if you took all varieties of the Arabic language and considered them a single language, it is spoken by more than 422 million speakers. This makes it the sixth most-spoken language in the world. It’s also a language used by more than 1.5 billion Muslims.

The World Bank states that the Arab world, a collection of 22 countries, has a combined GDP of $2.846 trillion, which is staggering. Arabic speaking countries include:

  • Algeria
  • Morocco
  • Bahrain
  • Oman
  • Comoros
  • Qatar
  • Djibouti
  • Saudi Arabia
  • Egypt, Arab Rep.
  • Somalia
  • Iraq
  • Sudan
  • Jordan
  • Syrian Arab Republic
  • Kuwait
  • Tunisia
  • Lebanon
  • United Arab Emirates
  • Libya
  • West Bank and Gaza
  • Mauritania
  • Yemen, Rep.

Continue reading

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Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

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Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on “Customer Insight Communities to Support Real-Time Decision Making”. In particular, we covered:

  • What insight communities are and how they can be designed and used to gather valuable and timely insights.
  • Innovative ways to engage customers using insight communities.
  • How qualitative research communities can be applied to business applications.
  • Example case studies to illustrate successful insight communities.

If you missed the session or would like another chance to watch it, we’ve provided a copy of the video below. Don’t hesitate to contact us with any questions or to schedule a private demo and trial account.

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New Language Support and Payment Portal

Current Language Capabilities

As Recollective’s global customer base expands and the range of geographic locations for project gets ever more varied, we’re asked to support more and more languages. Earlier this year we announced full support for Russian, Japanese and Romanian in Recollective.

Flag_of_Russia Flag_of_Japan Flag_of_Romania

This increases the list of supported languages to 11! That means you can now program and manage a Recollective study in English, French, Spanish, Portuguese, German, Dutch, Italian, Simplified Chinese, Russian, Japanese or Romanian.

Any languages can be combined together in a site or even within a single study (particularly useful for studies that engage with multi-lingual participants). Languages are supported on both mobile and desktop, for all account types and will auto-detect to make the user experience as simple as possible.

Online Payment Portal

Another operational improvement we’ve implemented recently is to provide an online portal for customers to pay their USD or CAD invoices by credit card. At the moment, the card types accepted include:

  • U.S. businesses – Visa, MasterCard, American Express, JCB, Discover, and Diners Club.
  • Australian, Canadian, and European businesses – Visa, MasterCard, and American Express.

To login, you only need your email address and invoice number. A payment receipt will be emailed to you to confirm the transaction and of course, everything is not only secured by SSL but we don’t store your credit card information.

To pay by credit card, simply go to https://recollective.com/portal/payment

We hope the new languages and easy payment mechanism is helpful and we look forward to helping you with your next Recollective project!

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Using Research Communities For Brand Loyalty and WOM

One of the first projects I worked on as a marketing researcher was an ad testing study with an automotive company. As the study progressed, I found myself invested in a brand I previously had no stake or interest in. I quickly realized that the brand’s success became, even if in a very minor way, my own success.

I’ve never been a participant in a study similar to the one I mention above, but I would imagine that under the right circumstances, a participant might experience a similar affective response, namely, the emergence or cultivation of brand loyalty. Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized?

Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process? Continue reading

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Time to Smile: Emoji Support!

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Japanese for “picture word”, Emoji are often pictographs—images of things like faces , weather , emotions  or activities . They arrived on the scene in Japan  long before they were popularized in North America via the smartphone. The humble emoticon :) is its predecessor.

Both emoji and emoticons do one thing well, they express an emotion  or idea succinctly . They’ve become part of the way we speak  online and they aren’t going away. You might be surprised to learn that there are several international Emoji standards for cross-device  consistency. This is serious business .

Today, we’re happy to announce that Recollective now natively supports emoji and emoticons across the entire application. This is a benefit to both participants and study moderators when it comes to getting across meaning , feeling and personality . Continue reading

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