Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on "Customer Insight Communities to Support Real-Time Decision Making". In particular, we covered:
Current Language Capabilities
As Recollective's global customer base expands and the range of geographic locations for project gets ever more varied, we're asked to support more and more languages. Earlier this year we announced full support for Russian, Japanese and Romanian in Recollective.
One of the first projects I worked on as a marketing researcher was an ad testing study with an automotive company. As the study progressed, I found myself invested in a brand I previously had no stake or interest in. I quickly realized that the brand’s success became, even if in a very minor way, my own success.
I’ve never been a participant in a study similar to the one I mention above, but I would imagine that under the right circumstances, a participant might experience a similar affective response, namely, the emergence or cultivation of brand loyalty. Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized?
Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process?
Japanese for "picture word", Emoji are often pictographs—images of things like faces , weather , emotions or activities . They arrived on the scene in Japan long before they were popularized in North America via the smartphone. The humble emoticon :) is its predecessor.
Both emoji and emoticons do one thing well, they express an emotion or idea succinctly . They've become part of the way we speak online and they aren't going away. You might be surprised to learn that there are several international Emoji standards for cross-device consistency. This is serious business .
Today, we're happy to announce that Recollective now natively supports emoji and emoticons across the entire application. This is a benefit to both participants and study moderators when it comes to getting across meaning , feeling and personality .
Online communities change the way we think about ourselves and those around us.
I was recently discussing this with a friend of mine, through Facebook chat, of course. She is a researcher in a psychology study (currently under review) that found Facebook users often experience jealousy and a certain degree of dissatisfaction with the current state of their lives as a result of exposure to other users’ posts.
People in our online social networks typically only post (i.e. promote) positive aspects of their lives that effectively creates the illusion of a failure-free population. When we occupy these networks our perceived flaws or failures are magnified in the absence of other similar lived and shared experiences.
This study is an intriguing example of a community's collective bias on a massive scale. The social climate, not necessarily the forum or network itself, encourages positive contributions while discouraging negatives ones (arguably to our own personal and social detriment).
All Recollective customers are now running the updated interface we announced on April 15th. This new look is a dramatic, and yet completely natural, evolution of the Recollective experience.
We've received fantastic feedback to date and continue to incorporate everyone's input. The entire platform was born out of real needs in the field and this hasn't changed. We also have a lot more in store for the second half of 2015.
Visit Recollective.com now to view a new screenshot tour that walks you through the platform's features through the eyes of our fictitious travel business, "Rail Canada". What you'll notice is a simpler, clutter-free design that lets your brand, content and people truly stand out.
Our goal is to make the design elegant while ultimately unnoticed. If you're thinking about it, we haven't done our jobs. It should anticipate your needs, prevent common mistakes and simply get out of your way.
Improved branding means you can consistently convey the look and feel of your agency or client brand, right down to a theme colour that pervades the site. Everything blue in our sample screenshots can be equally green, orange or hot pink (you can customize it per study).
A fantastic new interface design is now available for an exclusive preview by Recollective customers. If you're a Recollective customer, you may soon notice a toggle inside your studies as shown below. It grants you access to a fully functional and live preview of this new look. If you don't see this toggle in your Recollective study, please visit a study in your Recollective demonstration site.
Recollective is centred on an activity-based approach of guiding participants through tasks that can gather a rich set of multimedia responses. The task types supported by Recollective are akin to the question types of a survey, except that the focus is more qualitative in nature, interactive and ultimately social.
One of Recollective’s most popular task types is “Image Review”. It lets you upload an image and define up to three types of markers that participants can drag onto the image. Each placed marker can be accompanied by an annotation that answers a custom follow-up question like, "Why do you like this part of the image?". You can also collect a rating for the image and additional commentary.
We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed.
FOR IMMEDIATE RELEASE
MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION
Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities
March 3, 2015
OTTAWA, CANADA -- Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice.
FOR IMMEDIATE RELEASE
GFK SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY
The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries
February 10, 2015
OTTAWA, CANADA -- Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.
Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.
Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.”