As always, IIeX was a great experience for the entire Recollective team and for me, personally. We made some great connections, learned a lot and participated in collaborative problem solving. Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them.
As always, IIeX was a great experience for the entire Recollective team and for me, personally. We made some great connections, learned a lot and participated in collaborative problem solving. Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them. Our goal is to create a more open dialogue between our side of the industry and theirs; the hope being that we can work towards some foundational shifts in our thinking and find some solutions to our shared problems with quality and trust. First, as a reminder, this wouldn’t have been possible without the help and support of our industry. I’d like to give a personal thank you to:
While Jessica Broome and I conceptualized and brought this to life we never would have been able to do this without help… lots and lots of help! To bring you up to speed - we first conducted an online community among people who participated in multiple kinds of research. To read the initial blog posting about those findings, please follow this link. Next, we ran a 1,500 person quant study to further explore and validate what we learned in Phase 1, but also to explore a few theories we came up with. Our thinking was that we might want to be considering or profiling things like creativity levels, empathy levels and learning styles of the participants as we are developing our questionnaires and think through how we recruit for different kinds of methodologies. We were fortunate enough to be able to present these findings at IIeX. If you missed our workshop, but would like to see the presentation you can read through our findings here. The roundtable discussion, with actual research participants, proved to be as fruitful as the first two phases. We had six participants recruited through a variety of sources and incentivized by Tango Card. Each of the participants was, again, recruited to have participated in multiple kinds of research. We learned so much from them, but there are definitely themes that have emerged across these three phases. Some of them are:
It’s my fundamental belief that we, as an industry, already know this and just don’t know what to do about it. So, I throw out a few thoughts and hopefully a foundation for some solutions.. If we can’t beat them, join them
Jessica Broome will have more on this and we’ve got Phase 4, 5 and 6 in the hopper. In the meantime, we’d love to hear from you about what you’d like to learn, so please reach out and let’s further the conversation.