Recollective presents participants with numerous opportunities to collaborate and connect as a community. Primarily, this collaboration takes place within either Discussion Topics or Activity Response Streams.
Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.
Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.
Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.
- A better understanding of available online qual technologies
- Insight into how digital and traditional techniques can blend to deliver more robust, timely research
- Valuable tips to better moderate research using online tools
- Appreciation for how and why online qual research should become an essential tool to understand your customer
An online research community is inherently ethnographic. A group of related individuals are engaged and observed with the aim of better understanding what defines them as a group. At least the opportunity to approach the data from this perspective always exists, even if that isn’t the explicit aim of the researcher.
One key component of traditional ethnographic research is field-based data collection that prioritizes observation over direct questioning. Observation allows the researcher to contextualize the gaps between what people say versus what they actually do. A research community however, removes the researcher from the field and relies on the community interface to collect data for them.
And that can be a positive!
Not long ago I found myself in the midst of what was disguised as a quick online survey but proved to be a significant investment of my time. I opted in because I wanted to contribute; I opted out because I didn’t want to contribute that much.
Striking the right balance between workload and incentive is difficult. When I’m working with a team that’s new to research communities I can, understandably, expect to hear at least one question dealing with this dilemma:
“How many questions should/can I ask in a day?”
“How much time can I expect participants to spend contributing to the community on a given day?”
“Is X enough incentive for Y time spent?”
I can provide some broad guidelines based on my exposure to other communities but I always conclude with a confident, “it depends.” The answers to these questions depend on a number of variables: demographics, subject matter, incentive offered etc.
Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency.
Out with the old and in with the new - although not stated exactly like this, that is my summation of this year's GRIT report. As written in the opening remarks by editor Leonard Murphy, "market research is still changing, but at this point the change has been acknowledged by the majority and embraced by the many." What this is referring to is the move from old research techniques, such as telephone surveys, to what is being called 'New MR'.
Gen Lamorie-Wallace is a busy woman. By day, she is an Ottawa, Canada-based Vice President with market research consultancy Phase 5. By night, she runs a restaurant with her chef husband in a trendy city neighbourhood. Sometimes, Gen's worlds collide and inspiration strikes. For her, it's when a 'foodie' patron pulls out a smartphone and starts tweeting an online commentary about his dining experience. This experience as a restaurateur informs Gen's belief that market researchers need to understand how our communication culture is shifting and to be able to offer to clients new approaches that mimic this "new normal" for communications. Following her presentation Lessons Learned When Adapting Technology Platforms for Qualitative Research at the recent MRIA QRD Conference, we had a chance to talk to Gen about the forces that are transforming consumer culture and the opportunities for businesses and MR.
It's been a busy couple of months. Since launching Recollective in November we've implemented some huge research communities and lots of short projects. We've been listening to every bit of feedback we get and are delighted that you're all finding it such an easy-to-use and powerful platform.
One way to immerse myself in all of this is to meet with my colleague Simon Chen from time-to-time and discuss trends and technologies in our industry. Recently, this was more formalized as a weekly lunch meeting that we have dubbed our Weekly Hump Day Roundup. We find it’s a fun way to set a regular time during our work week and keep up-to-date with what’s going on around us. Doing it together helps us build on each others insights. Since we do leverage social media to do this, we thought we would also blog, tweet -- generally share with you what interests and inspires us. And we hope you’ll feed us back what you think!
For our inaugural Roundup post, I thought I would let you know of some blogs that I started to read early on.
As a technology company with know-how in online communities and social business software, we follow popular blogs like:
TechCrunch - Plain and simple we visit this site because Tech Crunch is the tech industry's bible. That's why we read it.
Mashable - Mashable is awesome. We’re never disappointed when we visit their site…. everyday! It’s a quick read and keeps us current with an emphasis on social media news.
ReadWriteWeb - For the similar reasons as why we like Mashable, we scan the headlines of RWW daily.
Bokardo - Simon still wonders who at Ramius borrowed (and never returned) his copy of Designing for the Social Web by Joshua Porter, the Bokardo author. Read it to be inspired by a guy that thinks and cares about user experience when designing web application interfaces.
Steve Rubel - Understanding social media through the eyes of an industry thought leader.
Web Strategy - Ramius has followed blog author Jeremiah Owyang for several years. Part of the reason is because Jeremiah covered our ‘white label’ online community and social networking platforms as an analyst. But also because he keeps us up to date with how companies can use technology to connect and engage with customers.
Alltop - With our new Recollective software, Ramius has designed an offering for the research and insights space. We scan blog aggregation sites like Alltop for the latest in Market and Qualitative Research.
Some daily blogs on our must-read list include:
Greenbook Market Research Blog - This blog is a good source of NEW market research thinking. The Ramius team very much enjoys the thought and research that goes into the GRIT Reports.
Building My Own Ladder and Spych- We consider Ben Smithee's personal blog, and the one for his company Spych, to be great reads. Ben ‘gets’ the impact of the Social Web on a brand’s relationship to their customers and applies this to challenge MR. Something the Ramius team very much respects and finds commonalities with.
Research Rockstar - For a firm that has expert know-how in online communities and designing and building supporting technology, the lot of us are not researchers beyond taking research method courses in Uni. Research Rocks is a good way to learn the basics of quant and qual research.
The LoveStats Blog - In a recent blog we mentioned that the Ramius TMRE Team was unable to leave our booth and attend any sessions. So instead of learning through them we did the next best thing and followed along with Annie Pettit as she live blogged summaries. In addition to providing insights into TMRE and other industry conferences, this blog is a good way to get a different take on market research trends.
As a new recruit, the first three sites on this list were tremendously helpful for learning the ins and outs of the industry space that Ramius occupies. Once we decided to build Recollective the rest of the sites/blogs on this list were immensely helpful for learning about the market research industry.
From these sites, and many others, Simon and I will regularly highlight individual blogs or blog aggregate sites that we find insightful, thought provoking, controversial and most importantly interesting. So stay tuned for more Weekly Hump Day RoundUps!
Late last Wednesday night the Ramius team returned from Florida tired but excited about their trip. The TMRE conference exceeded all of our expectations.