How many Market Researchers does it take to design the ultimate online qualitative research tool? We hope a handful will do it!
Gone are the days when company execs meet in boardrooms to decide which products we as consumers need. In order to stay relevant and succeed in today’s competitive marketplace it’s necessary for companies to engage their consumer stakeholders to hear what they actually want. Increasingly companies are looking to consumers to not only help design products, but also to advertise via word-of-mouth a la social media and to ultimately help shape the future of their businesses.
A shout-out to the folks attending the American Marketing Association's Research and Strategy Summit in Orlando, Florida this week! I've met and learned from many marketing research professionals having had the chance to attend this conference in 2009 and 2010. Well-produced by the AMA and the event organizing committee, it offers excellent opportunities for networking and conversation among an engaged community of researchers.
From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We're pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th: