Recollective Blog

Engaging Your Participants Asynchronously vs. In Realtime

Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.

Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy. 

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Recollective Now Offers Private Messaging and More...

Out with the old and in with the new - although not stated exactly like this, that is my summation of this year's GRIT report. As written in the opening remarks by editor Leonard Murphy, "market research is still changing, but at this point the change has been acknowledged by the majority and embraced by the many." What this is referring to is the move from old research techniques, such as telephone surveys, to what is being called 'New MR'.

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