Recollective Blog

Recollective Release - April 2012

Just as the Market Research Mobile World event was taking place in Amsterdam last week, Ramius was keeping up with the trend of innovative mobile marketing research technology by releasing a new app in the Apple app store.

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Recollective Now Offers Private Messaging and More...

Out with the old and in with the new - although not stated exactly like this, that is my summation of this year's GRIT report. As written in the opening remarks by editor Leonard Murphy, "market research is still changing, but at this point the change has been acknowledged by the majority and embraced by the many." What this is referring to is the move from old research techniques, such as telephone surveys, to what is being called 'New MR'.

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