Recollective presents participants with numerous opportunities to collaborate and connect as a community. Primarily, this collaboration takes place within either Discussion Topics or Activity Response Streams.
Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.
Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.
Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.
- A better understanding of available online qual technologies
- Insight into how digital and traditional techniques can blend to deliver more robust, timely research
- Valuable tips to better moderate research using online tools
- Appreciation for how and why online qual research should become an essential tool to understand your customer
An online research community is inherently ethnographic. A group of related individuals are engaged and observed with the aim of better understanding what defines them as a group. At least the opportunity to approach the data from this perspective always exists, even if that isn’t the explicit aim of the researcher.
One key component of traditional ethnographic research is field-based data collection that prioritizes observation over direct questioning. Observation allows the researcher to contextualize the gaps between what people say versus what they actually do. A research community however, removes the researcher from the field and relies on the community interface to collect data for them.
And that can be a positive!
It's been a busy couple of months. Since launching Recollective in November we've implemented some huge research communities and lots of short projects. We've been listening to every bit of feedback we get and are delighted that you're all finding it such an easy-to-use and powerful platform.
From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We're pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th:
Ramius is first and foremost a social software company. Our focus from day 1 has been to build exceptional online communities and enterprise social networks. Over the course of the past decade or so, we've amassed a wealth of experience of how to apply this kind of technology and have achieved some amazing business results. Our team has built social networks for organizations ranging from high-tech software behemoths to federal government agencies. We've implemented and managed global partner and customer networks for some of the world's largest companies and at the same time created small collaborative workspaces for startups and local not-for-profit organizations.