Supercharge Your Recollective Study With New Video & Language Capabilities!

It’s been a busy couple of months. Since launching Recollective in November we’ve implemented some huge research communities and lots of short projects. We’ve been listening to every bit of feedback we get and are delighted that you’re all finding it such an easy-to-use and powerful platform.

One feature we’ve been itching to release from the very beginning is Video task types. We’re really pleased to announce that it’s live and you can now create Video tasks in any study. Your participants will be able to upload and share their videos, start conversations about them and spread their ‘likes’ around.

The outcome? Richer and deeper insights from participants. Watch as they use products, shop or even complete a video diary. With results like that, who wouldn’t be excited!

To allow for maximum flexibility, videos can be submitted in a variety of different formats (MPEG, VP8, WMV, etc.), using almost any device (computer, tablet, smartphone, flip camera). The outcome is a converted H.264 video with a back-up Flash version. Don’t be satisfied with low-resolution grainy images, Recollective accepts HD video upload, playback and download, so you can watch participants in cystal clear clarity.

Video tasks and diaries are enabled in your site now in “demo mode” which let’s you try it out with 15 second clips. To upgrade to the full feature, give your account representative a call for pricing.

Our Multilingual Capabilities are Growing

Another new feature that we’re really excited about is our support for two new languages. Out of the box, Recollective can now be switched between English, French and Spanish. Participants choose the language they prefer for the interface, researchers can create questions and comment in any language too; all of which makes Recolelctive the perfect platform for studies in multiple languages.

With more languages to be introduced throughout 2012, now is a great time to start planning your international research projects on Recollective. Of course, if you have a specific language that’s required for an upcoming project, let us know a month in advance and we will try to accommodate your request.

For more info, why don’t you get in touch with us?

Upcoming AMARamius Webcast: “Real Research in a Virtual World”

From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We’re pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th:

Real Research in a Virtual WorldBest Practices for Integrating Online Communities into your Research Approach

With the help of our guest speakers, Leonard Murphy of GreenBook Blog and Adriana Waterston and Stephanie Wong from the market research consultancy Horowitz Associates, we’re continuing our exploration into the use of online communities in marketing research.

To deliver actionable business insights, more and more, marketing researchers are recommending new, online techniques in their research designs to their clients. Using results from the recent GreenBook Research Industry Trends Report, as well as highlights from next week’s AMA Research and Strategy Summit, Lenny will open the webcast with a brief context-setting discussion on the use of online communities and other innovative techniques to empower consumer insight and market intelligence initiatives.

To illustrate some of these new techniques, we’ll then turn to Adriana and Stephanie. Using client examples from their online research communities practice, Adriana and Stephanie will:

  • discuss how they combine traditional quantitative methodologies with in-depth qualitiative techniques in online community environments to generate rich, robust and continuous insights for their clients;
  • demonstrate how an online community approach can uncover and provide context to counter-intuitive findings;
  • recommend best practices for setting up, managing and budgeting for an online research community initiative.

We hope you’ll consider joining us for this webcast!

 

Register Now

A New Opportunity

Ramius is first and foremost a social software company. Our focus from day 1 has been to build exceptional online communities and enterprise social networks. Over the course of the past decade or so, we’ve amassed a wealth of experience of how to apply this kind of technology and have achieved some amazing business results. Our team has built social networks for organizations ranging from high-tech software behemoths to federal government agencies. We’ve implemented and managed global partner and customer networks for some of the world’s largest companies and at the same time created small collaborative workspaces for startups and local not-for-profit organizations.

As you can imagine, it has always been a challenge to determine how to best promote our software and services. After all, online communities can be applied to an extremely broad range of markets and potential customers. However, at Ramius, that situation is now beginning to change. In the last eighteen months, we’ve both witnessed and been a party to a shift in the way our software is being used. More frequently, we are working with marketing research organizations to build online communities in which they can engage customers and conduct research. Sometimes that’s ongoing communities with thousands of people that blur the line between research and marketing. Just as frequently, it’s a short-term insight community for a specific qualitative research project.

With some slight pokes and a prod or two from our online marketing, the volume of inquiries has grown over the last 6 months. What does that mean? Well, we think our experience of online community and software development provide an opportunity to do something rather special in the marketing research and customer insights space. That something begins with a new product called Recollective.

We’re not abandoning enterprise social networks or corporate online communities. They remain core to what we do but, given our experiences over the past eighteen months, it would be foolish to ignore the growing interest in online solutions for marketing research and insights.

Of course, we’re far from being experts in the world of qualitative research. What we bring to the table is deep and varied experience as developers of engaging social software. As Recollective has been designed and built over the last year, we’ve been lucky enough to work with some great research agency partners that have helped and inspired us on this path. In fact, we are seeking more partners to work with for Recollective because one thing we know for sure – we can achieve much more by working together.

There are some very exciting times ahead at Ramius for our existing and new customers and our future partners. We hope you will continue to read our blog as we evolve and grow into this space and perhaps share the opportunity with us.