My New Favourite Question

Not long ago I found myself in the midst of what was disguised as a quick online survey but proved to be a significant investment of my time. I opted in because I wanted to contribute; I opted out because I didn’t want to contribute that much.

Striking the right balance between workload and incentive is difficult.  When I’m working with a team that’s new to research communities I can, understandably, expect to hear at least one question dealing with this dilemma:

“How many questions should/can I ask in a day?”
“How much time can I expect participants to spend contributing to the community on a given day?”
“Is X enough incentive for Y time spent?”

I can provide some broad guidelines based on my exposure to other communities but I always conclude with a confident, “it depends.” The answers to these questions depend on a number of variables: demographics, subject matter, incentive offered etc. Continue reading

Recollective Release – April 2012

Just as the Market Research Mobile World event was taking place in Amsterdam last week, Ramius was keeping up with the trend of innovative mobile marketing research technology by releasing a new app in the Apple app store.

Recollective was built with HTML5 and CSS3, which has enabled it to be a web based app – that means it is available anytime, on any connected device. So if Recollective is already a web app, why was it necessary to release one in the Apple app store? And why don’t we have an app in the Android Marketplace?

All good questions! The answer is Apple currently prevents iPhone and iPad users from accessing media files saved on their device while sending emails, or in our case, when uploading photos directly to Recollective tasks. Our new app eliminates this shortcoming, but ensures Recollective’s ease-of-use remains.

One of the many aspects of Recollective that we’re really proud of is it’s intuitive design. Participants are never left wondering what to do next or how do complete a task. To ensure user experience is as optimal as possible, there’s no need to instruct participants to go and download this app. If a participant needs it, a notification will appear instructing them to follow the link provided to the Recollective Uploader in the app store.

Once installed on their device the application will:

  • Launch automatically when it’s required
  • Allow for existing photos and videos to be selected from the device
  • Allow for the capturing of new photos and videos from the device
  • Upload all photos and videos with a single click
  • Automatically return participants to the study once the upload has been completed

Mobile research on Recollective just makes sense!

Other Release News – Webcam Video Upload

Last month we released the Video Task Type empowering researchers with a new way to gather even richer visual insights from study participants. This month we’ve taken video to the next level. As well as being able to upload any video from their media gallery or any online source, participants can now record a webcam video response directly into Recollective with a single click. Recollective automatically grabs, uploads and converts the video making it incredibly easy to now add video to your study.

To Conference or Not to Conference?

I’m not sure about other industries out there, but in the software industry there seems to be an endless number of conferences around the world each year that all seem advantageous for one reason or another. Upon opening my eReader every day I am constantly bombarded with references to, comments on, re-caps of or announcements for different conferences. To me, a relative newbie in this space, they all seem incredibly interesting and informative, but beyond that are they really worth it?

 

That has been the burning question around the office for the past month. With our new market research platform set to be released in a week we’re amping up marketing initiatives to promote our ground breaking product Recollective. One way we thought to do this (as well as to network and educate ourselves) was to choose a conference that would allow us to share what we’ve been working so hard on. It just so happens that TMRE in Orlando, FL not only coincides with our launch date, but is also a perfect industry fit for us. Was this aligning of the stars fate? Probably, but that doesn’t mean that it was an easy decision to decide whether or not to go.

When deciding to attend a conference there are so many variables to take into consideration:

  • Cost – whether attending or exhibiting at a conference, cost is perhaps the biggest factor. Especially if flights and accommodations are necessary expenses, attendance can be very costly.
  • ROI – from a share holder’s perspective, what is the projected return on investment? This is sometimes hard to determine, therefore hard to justify the expense of attending.
  • Time – especially in a small company, losing one or more employees for a few days significantly cuts down on production and (wo)man power in the office.
  • Relevance – even if a company has a large sum of money set aside for conferences, there are so many out there that it is very important to choose the right one to attend.

The list goes on, but I’ll stop there. While searching the interwebs for answers to those questions I was faced with numerous blogs that list the 10 Reasons Why You Should Attend a Conference in Person, provide Do’s and Don’ts for conference frequenting, and provide helpful tips on how to get the most bang from your conference buck. From reading various forum posts it seems that some people seem to swear by them, while others think they’re pretty much a waste of time. There doesn’t seem to be a clear yes or no answer out there for whether or not attending conferences is advantageous.

So how do you decide if it’s right? Careful research and planning.

  • Take a look at the agenda to see if there are enough relevant and informative presentations to justify attending.
  • Review the attendee list to determine the networking potential.
  • Check out how it was received and rated by attendees from previous years.

That being said, I’ve kept you all in suspense for long enough. I know the question on everyone’s mind is, are we going to the conference?

The answer is yes, and we couldn’t be more excited about it! Alfred Jay, our CEO, Phillip Dame, COO, and Simon Chen, our resident conference expert/enthusiast and Senior Consultant, will be gracing the sunny state of Florida with their presences to attend The Market Research Event from November 7-9. For all of you attending you can find them at booth 809. All of us back here in cloudy Ottawa look forward to following along with them… but from the comfort of our Aeron office chairs. In the coming weeks you can be sure that we’ll have lots to report on different presentations, Recollective’s reception and the conference as a whole. Also, look out for up to the minute #TMRE tweets from @RamiusCorp and @Sylc.

Upcoming AMARamius Webcast: “Real Research in a Virtual World”

From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We’re pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th:

Real Research in a Virtual WorldBest Practices for Integrating Online Communities into your Research Approach

With the help of our guest speakers, Leonard Murphy of GreenBook Blog and Adriana Waterston and Stephanie Wong from the market research consultancy Horowitz Associates, we’re continuing our exploration into the use of online communities in marketing research.

To deliver actionable business insights, more and more, marketing researchers are recommending new, online techniques in their research designs to their clients. Using results from the recent GreenBook Research Industry Trends Report, as well as highlights from next week’s AMA Research and Strategy Summit, Lenny will open the webcast with a brief context-setting discussion on the use of online communities and other innovative techniques to empower consumer insight and market intelligence initiatives.

To illustrate some of these new techniques, we’ll then turn to Adriana and Stephanie. Using client examples from their online research communities practice, Adriana and Stephanie will:

  • discuss how they combine traditional quantitative methodologies with in-depth qualitiative techniques in online community environments to generate rich, robust and continuous insights for their clients;
  • demonstrate how an online community approach can uncover and provide context to counter-intuitive findings;
  • recommend best practices for setting up, managing and budgeting for an online research community initiative.

We hope you’ll consider joining us for this webcast!

 

Register Now