With Europe's new data protection law (GDPR) coming into effect on May 25th, we decided to greatly increase the flexibility afforded to Recollective site administrators when it comes to defining the legally-binding agreements for study participants.
Recollective has released another exciting update to benefit customers collecting video from participants. Now, without any video editing software, administrators can download automatically generated video clips created directly from excerpts on video transcripts.
Simply highlight the desired text from a video's transcript to create a downloadable video clip that will precisely match your text selection. You no longer need to download large video exports only to re-watch them out of context hoping to relocate relevant feedback and insights. Dozens of perfectly-timed clips can now be created and exported in minutes.
As of today, all Recollective sites have received a free and significant new feature: Fully automated video transcription.
No longer will your participants' most vivid and candid insights be trapped inside a video everyone must watch. Every single word uttered in a video will now be right there on the page for you to read, search, excerpt and summarize.
With support for over 110 languages and variants, our ever-improving AI-powered speech-to-text conversion will accurately transcribe all the spoken audio content in participant-submitted videos. This includes webcam recordings, mobile device submissions and traditional video uploads.
Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.
Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.
Information today is being collected and analyzed in an ever quicker and easier fashion to help decision makers stay informed. The qualitative research industry is no different.
In this blog post, we’ll describe five important reasons for researchers to contemplate introducing online qualitative research methods into their portfolio of services.
Last year, the new Home tab in Recollective took over for the "Study Overview". Both were focused on welcoming new participants to your study and guiding them to their first or next activity. The Home page became the preferred solution as it can incorporate more information while being far more flexible.
The Home page features a modular layout made up of "cards" that provide tremendous freedom to personalize the page. In the recent December 2016 update to Recollective, we made the Home page much more sweet with a trio of dynamic cards:
- Activities Card
- Discussions Card
- People Card
We also introduced a new default home page template, and the ability to copy and paste cards in the same study or across studies.
With every Recollective release we strive to perfect, enhance and innovate the platform. We do so with direct input from hundreds of customers running thousands of studies on Recollective every year — 2016 was no exception.
For the sake of usability, it's impossible to present all of the platform's capabilities in one tidy interface. We know that each researcher makes use of a different combination of features and it's easy to overlook the overall evolution of the platform, even if you use it daily.
We thought we'd round up Recollective's major improvements in 2016 but also highlight many of the smaller usability improvements that add up to a great experience.
We're improving Recollective on a daily basis and have small updates going out weekly. We're also hard at work on bigger features that we aim to release every 2 to 3 months.
The most recent update to Recollective started rolling out mid-October and it introduced a major new task type we call "Fill the Blanks".
"Fill the Blanks" Task Type
This new task type allows you to create a template response for your participants whereby they need only complete the questions or "blank spaces" you define.
Relative to the task types already available in Recollective, Fill the Blanks has some unique advantages:
- Free-form structure maximizes flexibility
- Efficient to setup and complete due to density of questions on a single page
- Allows for greater guidance and consistency in responses
The task type can be used a number of ways:
- Qualitative research via projective and storytelling techniques
- Quantitative research via short surveys
- Basic data collection via online forms
Clients: Juice Inc. and Strategic Fuel
Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately.
Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel.
There were a few different challenges in play.
For interesting results, mix teenagers with a dash of alcohol in an online research community, garnish with lime (or the branding of your choice).
Recently, the team here at Recollective supported that kind of cocktail community and it highlighted several key advantages of communities and online qual in general. Namely:
- The Safety of a Virtual Environment
- The Value of Familiar Surroundings
- Respondent Attention Retention
The community ran over 2 weeks with 20 participants. It aimed to establish a comprehensive understanding of recently of-age participants’ relationships with various liquors and how these associations influence their in-store decision making.
Though these advantages were particularly evident given the unique variables at play in this study, these benefits can be found and exploited in a wide variety of industries and with a broad set of research objectives, regardless of the community’s size and scope.