Recollective Blog

Product Update: Automated Video Transcription

As of today, all Recollective sites have received a free and significant new feature: Fully automated video transcription.

No longer will your participants' most vivid and candid insights be trapped inside a video everyone must watch. Every single word uttered in a video will now be right there on the page for you to read, search, excerpt and summarize.

With support for over 110 languages and variants, our ever-improving AI-powered speech-to-text conversion will accurately transcribe all the spoken audio content in participant-submitted videos. This includes webcam recordings, mobile device submissions and traditional video uploads.

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Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on "Customer Insight Communities to Support Real-Time Decision Making". In particular, we covered:

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Online Qualitative Research Best Practices Webinar

We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.

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Use Of Video In Online Research

We’ve just completed a round of interviews with customers using our Recollective platform to talk about what they anticipate to be important online research capabilities for 2013. Many of those research agencies spoke about the increasing importance of video in their presentation of findings and recommendations.

Unsurprisingly, after discussing the subject with them in more depth and looking back over studies we’ve run in 2012, a number of different approaches and perspectives were used that I think are useful to summarize.

Asynchronous Video Activities

First, since Recollective provides capabilities for asynchronous video, I should also clarify that I’m going to focus on that rather than synchronous approaches such as webcam-based focus groups or one-on-one webcam interviews. Asynchronous video isn’t done in realtime; it’s most often captured by a study participant and done at a time convenient to them. The video is then provided to moderators for review and analysis. The participant uses either a camcorder they own, a device the researcher provides or their smartphone or webcam.

Typically we find that most researchers prefer to mix video activities into a wider qualitative study, but occasionally we have a study that’s entirely video-based. Both seem to work effectively, although in general any study with video activities does tend to require a significantly higher incentive for participants to complete them. For example, one Canadian researcher we’ve worked with distributed an iPod Touch to participants in a mixed video / photo study after which the participant got to keep the device as their incentive payment.

The highest response rates seen in Recollective so far have come from webcam-based activities, possibly because it’s the easiest for participants to complete. Of those, most activities are designed to capture respondents simply talking into the webcam to answer questions. It’s pretty standard stuff, but the researchers we spoke to love how quickly and effectively video highlights from those webcam recordings can get a point across to an end client.

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Supercharge Your Recollective Study With New Video & Language Capabilities!

It's been a busy couple of months. Since launching Recollective in November we've implemented some huge research communities and lots of short projects. We've been listening to every bit of feedback we get and are delighted that you're all finding it such an easy-to-use and powerful platform.

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Upcoming AMARamius Webcast: "Real Research in a Virtual World"

From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We're pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th:

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