Recollective Release – June 2013

We have been busier than ever with the development of our latest Recollective release and we’re thrilled to share it with you. It includes several major new features and dozens of minor usability and functionality enhancements that should make your experience of using Recollective better than ever.

So, what’s new? Following the round of in-depth customer interviews we conducted in Spring 2013, we have focused on two key elements of the platform: community and usability. Your feedback has helped us to refine and introduce the following new features:

Community Features

  • Participant Profiles
  • Participant Directory
  • Study Invitation Tools

Usability Features

  • Control Panel for Participants
  • Study Overview
  • Improved and Filterable Activity Stream

Read up on these updates below and please don’t hesitate to contact us if you have any questions or concerns. We’re also scheduling training top-ups all week so please book your session now! Continue reading

Improving Data Quality in Insight Communities

One of the common concerns we hear from clients who have never run an insight community is: how to ensure high quality data?

In any insight community, it’s reasonable to expect some amount of vaguely worded responses or failure to address the research question. While fear of not collecting enough ”good data” is often quickly forgotten when the output produced by these communities is analyzed, there are certain approaches you should take to minimize poor responses.

First, insight communities are still relatively new. Many participants will have little or no past experience with them which means it’s very important to set out firm requirements and be as clear as possible about your expectations. This sets the stage for the “right behaviour” and ultimately helps build “social proofs” that reaffirm it. In Recollective, that type of clear communication is done on the study homepage (summary tab) and when posing the research question (task). One of our research partners, Allpoints, has run many Recollective insight communities using this approach:

“In our experience, the single most important thing to do is to set the respondents expectations early and often.  The summary page is the first place we do this, but at the beginning of each day or session, we start with a prompt that outlines the plan for that session.  Then at the end, we go ahead and set them up for what will be expected in the next session.  This constant communication is key to our success and to the respondents enjoyment of the research experience.”

Erin Sattenfield, Director of Research Services at AllPoints Research, Inc.

Continue reading