Very soon after launching Recollective in late 2011, we made sure there was a suite of tools to enable researchers to capture photo, files and webcam or mobile video responses in addition to open-ended text. Those four task types have proven to be hugely popular, forming the core of almost every project done using Recollective.
We’re always seeking new ways to make the platform more flexible for research and so this month we are really proud to release a new task type: Multimedia.
This task type combines all four primary ways to gather a response – text, photo, video and files. When shaping a question, the task type enables researchers to choose which media types can be used and optionally, set limits for how many of each must be shared by the participant. Continue reading
For this post, long-term Ramius research agency partner, Andreas Noe, a founding partner at Phase 5, shares his thoughts about using Recollective for testing campaigns and exploring elements of brand identity.
Andreas has more than 25 years of hands-on experience in marketing research and marketing consulting spanning many sectors, including financial services, professional services, information and media, technology and manufacturing.
He also has experience with many research methods, including quantitative, qualitative and data mining methods. At Phase 5, he has managed countless engagements, and developed particular expertise in performance measurement and Voice of the Customer (VoC) studies. Continue reading