For this post, long-term Ramius research agency partner, Andreas Noe, a founding partner at Phase 5, shares his thoughts about using Recollective for testing campaigns and exploring elements of brand identity.
Andreas has more than 25 years of hands-on experience in marketing research and marketing consulting spanning many sectors, including financial services, professional services, information and media, technology and manufacturing.
He also has experience with many research methods, including quantitative, qualitative and data mining methods. At Phase 5, he has managed countless engagements, and developed particular expertise in performance measurement and Voice of the Customer (VoC) studies. Continue reading
After the early access pre-launch of Recollective On-Demand
, a free simplified version of Recollective, we’ve had a very busy October. To keep the momentum up, the Ramius developers have been back at it with some great new improvements to the platform. Here’s what we released in November:
While it’s always been possible to perform a “Support Login” and experience a Study from the perspective of a specific participant, client or moderator, we wanted to make it easier to do this kind of check before a study was opened and participants uploaded.
Similarly, Recollective had the ability to preview a single activity or task but you could not remain in this preview state to test all screens or traverse through complex linkages between activities and discussions or even across studies.
Now, that’s all changed. Analysts can select “Preview As…” in the control panel to immediately experience their study as one of the various user roles supported (Participant, Client or Moderator). It’s a single click operation and the study can remain in a draft state.
- While previewing as a participant, analysts can can assign themselves into one or more segments to see the impact that has on the visibility of segmented activities and topics.
- Activities completed while previewing as a participant appear in the activity response table at the top with a yellow highlight (they are fast and easy to remove). They can only be seen by other analysts and are never summarized with participant data in task overviews, reports or transcripts.
- Note that if an analyst posts comments or participates in discussions while in the preview mode, it will still appear to everyone as if they had posted it normally.