Thousands of studies took place on Recollective in 2018 and hundreds of thousands of participants came through our virtual doors to respond and interact. Countless task responses, videos and discussions posts were contributed which add up to millions of words. Before we knew it, another insightful year had drawn to a close.
Before we kick off new a series of blog posts in 2019, we thought it would be fitting to summarize all that we accomplished in the development of Recollective in 2018.
Our customers add their unique research expertise to Recollective and ultimately it is they who take it to market. This shared-success model means the quantity and quality of feedback we get is invaluable. We never stop improving and only wish we could deliver on these ideas faster.
What I’ll do in this post is summarize the most significant platform updates from 2018 and then highlight some of the smaller, yet important, usability improvements that were directly inspired by our customers. Continue reading
At the heart of every Recollective study is a community of participants that have the opportunity to share and discuss their insights. We’ve recently enhanced the ability for that community to engage one another by allowing individuals and groups to be directly mentioned … “Isn’t that awesome @everyone?”
Mentions can be used to direct comments to individuals in a busy discussion but they are also a great way to pull new people into an existing conversation.
This new feature has been added to all conversational areas of a study such as comments on task responses and discussions. Simply typing @ will now reveal a searchable list of names and segments.
Recollective is an activity-based platform for engaging participants in qualitative research. Each activity can be comprised of various tasks to collect a complete and varied set of responses. One of our more popular task types allows any image to be rated and reviewed. In our latest release, we’ve greatly updated this Image Review task type.
Qualitative research often includes a visual stimulus such as advertising drafts, product renderings, packaging concepts, and more. We’ve also seen image reviews exploited creatively, such as depicting emotional reactions and asking participants to select how they feel.
Overall, the demand for the Image Review task type has been high – and its usage has been diverse. We therefore wanted to make it more flexible in its setup and analysis.
With Europe’s new data protection law (GDPR) coming into effect on May 25th, we decided to greatly increase the flexibility afforded to Recollective site administrators when it comes to defining the legally-binding agreements for study participants.
Very soon, Europe’s data protection rules will undergo their biggest changes in two decades. The European General Data Protection Regulation (GDPR), which will come into force on May 25, 2018, will impact how researchers collect and store personal data from European citizens.
If your organization is based in the European Union or you plan to collect data from EU citizens, it is essential that you become familiar with the GDPR. We’ve prepared a brief outline of GDPR requirements, its impact for Recollective customers and some recommendations.
Recollective has released another exciting update to benefit customers collecting video from participants. Now, without any video editing software, administrators can download automatically generated video clips created directly from excerpts on video transcripts.
Simply highlight the desired text from a video’s transcript to create a downloadable video clip that will precisely match your text selection. You no longer need to download large video exports only to re-watch them out of context hoping to relocate relevant feedback and insights. Dozens of perfectly-timed clips can now be created and exported in minutes.
Now that it’s relatively easy to produce, store, distribute and consume, video has become a dominant form of content. No longer is it confined to expensive TV advertisements or grainy home movies. Video reigns in social media advertising, product introductions, user-generated content, customer support, employee engagement and more.
Despite its popularity, it hasn’t been easy to systematically collect qualitative feedback on video content. We’re aiming to solve this need with a brand new Recollective task type: Video Review.
Just last month we introduced Automated Video Transcription. Today we’re happy to announce the next step in this area of Recollective, a fully interactive video transcript.
Every word Recollective transcribes from a video is timed within milliseconds of when it was uttered. This means we can highlight the spoken words in the transcript WHILE the video is playing back. This allows you to freely go between watching the clip and reading the transcript without losing your place.
As of today, all Recollective sites have received a free and significant new feature: Fully automated video transcription.
No longer will your participants’ most vivid and candid insights be trapped inside a video everyone must watch. Every single word uttered in a video will now be right there on the page for you to read, search, excerpt and summarize.
With support for over 110 languages and variants, our ever-improving AI-powered speech-to-text conversion will accurately transcribe all the spoken audio content in participant-submitted videos. This includes webcam recordings, mobile device submissions and traditional video uploads.
Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.
Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.