Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.
Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.
Last year, the new Home tab in Recollective took over for the “Study Overview”. Both were focused on welcoming new participants to your study and guiding them to their first or next activity. The Home page became the preferred solution as it can incorporate more information while being far more flexible.
The Home page features a modular layout made up of “cards” that provide tremendous freedom to personalize the page. In the recent December 2016 update to Recollective, we made the Home page much more sweet with a trio of dynamic cards:
- Activities Card
- Discussions Card
- People Card
We also introduced a new default home page template, and the ability to copy and paste cards in the same study or across studies. Continue reading
With every Recollective release we strive to perfect, enhance and innovate the platform. We do so with direct input from hundreds of customers running thousands of studies on Recollective every year — 2016 was no exception.
For the sake of usability, it’s impossible to present all of the platform’s capabilities in one tidy interface. We know that each researcher makes use of a different combination of features and it’s easy to overlook the overall evolution of the platform, even if you use it daily.
We thought we’d round up Recollective’s major improvements in 2016 but also highlight many of the smaller usability improvements that add up to a great experience. Continue reading
Ad-hoc or short term communities provide you with a lot of flexibility through the robustness of the tools available on platforms like Recollective. Using these platforms, conducting agile qualitative research can quickly become your ‘go to’ methodology, but it’s not without challenges. Considerations to balance against that flexibility are questions about the appropriate types of activities, how much you should be asking participants to do on a daily basis and the length of time your project should run.
Getting these things clear in your mind when scoping and designing your project are crucial. If not, there could be cost implications, timing implications and there is potential for participants and your own researchers to be stretched too thin.
We’ve run thousands of projects on Recollective and had a chance to observe what works and what doesn’t. Here are a few tips based on that experience to help guide you: Continue reading
Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities. Continue reading
We’re improving Recollective on a daily basis and have small updates going out weekly. We’re also hard at work on bigger features that we aim to release every 2 to 3 months.
The most recent update to Recollective started rolling out mid-October and it introduced a major new task type we call “Fill the Blanks“.
“Fill the Blanks” Task Type
This new task type allows you to create a template response for your participants whereby they need only complete the questions or “blank spaces” you define.
Relative to the task types already available in Recollective, Fill the Blanks has some unique advantages:
- Free-form structure maximizes flexibility
- Efficient to setup and complete due to density of questions on a single page
- Allows for greater guidance and consistency in responses
The task type can be used a number of ways:
- Qualitative research via projective and storytelling techniques
- Quantitative research via short surveys
- Basic data collection via online forms
As always, IIeX was a great experience for the entire Recollective team and for me, personally. We made some great connections, learned a lot and participated in collaborative problem solving.
Part of the experience for us was hosting a roundtable with people who participate in marketing research studies. We did this to further our ongoing conversation about what our industry is like for them. Our goal is to create a more open dialogue between our side of the industry and theirs; the hope being that we can work towards some foundational shifts in our thinking and find some solutions to our shared problems with quality and trust.
First, as a reminder, this wouldn’t have been possible without the help and support of our industry. I’d like to give a personal thank you to:
While Jessica Broome and I conceptualized and brought this to life we never would have been able to do this without help… lots and lots of help! Continue reading
Just in time for our appearance at IIeX 2016 in Atlanta, we’re introducing a major platform update for Recollective. The release starting rolling out on June 9th and will be available to all customers by early next week. We hope you enjoy it!
Major New Features
Advanced People Filtering
The process of searching for people (i.e. filtering panelists in Site Administration or selecting participants inside a study) has received a major update. Basic Filters have been improved and an Advanced Filters tab now appears.
The new Advanced Filters let you intuitively build up a set of filtering criteria. You can filter on any built-in field (like “First Name” or “Last Visit”) AND you can filter on any custom panelist profile field. Since every screening question in a study is also a panelist field, you can now easily find people based on their screening responses. You no longer have to connect specific choices to basic segments.
We recently released a new software update to Recollective with many new features and improvements (along with a variety of solved defects). Here’s what we’ve been up to:
New Self-Help Guide
- The missing Recollective manual is here! Get help quickly with a new Self-Help Guide embedded directly within Recollective.
- A new help icon now appears in the lower right corner of all pages to Analysts and Moderators (it will not appear to Clients or Participants).
- The guide includes rapid keyword searching to help you find relevant articles.
- Dozens of help articles exist already but we’ll be continuously expanding it.
- The guide appears alongside our existing support system, a new feature request form and a live list of recent updates from our blog.
In the latest release of Recollective, every study has gained the ability to display a highly customized home page to engage participants (and clients) with rich multimedia content. On this new Home tab, you can add multiple types of Cards and those cards can be easily updated, resized, repositioned and re-styled as needed.
A study home page might be used to welcome participants (with text, photo or video) but it can also be used to introduce moderators, feature participant responses, show off concepts, graphically link to important discussions and more. Although some moderators might be tempted to treat it like a static greeting, innovative researchers will treat it as an editorial space for the study. Ideally, the home page of a study delivers relevant news and interesting findings as they occur. Continue reading