Qualitative research is invaluable for gaining a deeper understanding of “why?” and to discover what really drives your customers and employees. But traditional qual methodologies can often be expensive and time consuming, limiting their use and value given the rapid pace set by modern businesses.
Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.
Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.
Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.
- A better understanding of available online qual technologies
- Insight into how digital and traditional techniques can blend to deliver more robust, timely research
- Valuable tips to better moderate research using online tools
- Appreciation for how and why online qual research should become an essential tool to understand your customer
This post is from Dr. Nick Anderson, a psychologist at Dr-Groks, who has spent his career helping brands all over the world to understand the complexity and apparent irrationality of their consumers and apply sound psychological principles to create impactful product design and communications.
Qualitative research is about relationships.
In our research-lives the relationships we have with consumers and end-users is central to getting our jobs done. The better we can know them, and get them to share their lives, behaviours, and beliefs with us – the more astute our insights become and the better our work is as a result.
Lots has been written already about how online platforms can help us connect with our consumers, but there has been relatively little mentioned about how a well run platform like Recollective helps with client relationships too.
For me, the relationship I have with my client-partner is just as important as the ones I have with my consumers. The more honest and authentic this relationship is, the more we feel like partners, and the more focused (and fun) the work is.
Here are 3 ways an online platform is a great client-friendly approach to research. Continue reading
We’re delighted to have Brent Schmidt, CEO of Strategic Fuel, contribute to our blog this month and share his case study of their very first Recollective-based project.
Clients: Juice Inc. and Strategic Fuel
Is a corporate training company that believes energized and engaged employees fuel great customer experiences and better business results. That’s why the organization places a focus on ideas, skills and tools people can put to use immediately.
Driven by the challenge of bringing leaders, teams and customers onto the same page, Strategic Fuel takes a creative and collaborative approach to craft an insight-driven shared focus and direction for organizations and teams. Juice Inc. is a client of Strategic Fuel.
There were a few different challenges in play. Continue reading
What a month May was! We not only helped customers build a record number of new studies on Recollective, but it’s with huge delight that we welcome Kerry Hecht to Ramius, joining in a brand new position as Director of Research Services.
As many of you know, our company focus has been primarily on research software with (I like to think) some superb complementary services from our team of Implementation Consultants. Those supporting services have been limited to helping clients understand how to best use Recollective, prepare for launch and in some cases, to program the studies.
As we continue growing though, it’s become very clear there is demand to help researchers do even more with Recollective. So drawing on Kerry’s vast experience in the field of online research and services, we plan to implement several new service packages that customers can use to complement their own capabilities. Continue reading
Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on “Customer Insight Communities to Support Real-Time Decision Making”. In particular, we covered:
- What insight communities are and how they can be designed and used to gather valuable and timely insights.
- Innovative ways to engage customers using insight communities.
- How qualitative research communities can be applied to business applications.
- Example case studies to illustrate successful insight communities.
If you missed the session or would like another chance to watch it, we’ve provided a copy of the video below. Don’t hesitate to contact us with any questions or to schedule a private demo and trial account.
Current Language Capabilities
As Recollective’s global customer base expands and the range of geographic locations for project gets ever more varied, we’re asked to support more and more languages. Earlier this year we announced full support for Russian, Japanese and Romanian in Recollective.
This increases the list of supported languages to 11! That means you can now program and manage a Recollective study in English, French, Spanish, Portuguese, German, Dutch, Italian, Simplified Chinese, Russian, Japanese or Romanian.
Any languages can be combined together in a site or even within a single study (particularly useful for studies that engage with multi-lingual participants). Languages are supported on both mobile and desktop, for all account types and will auto-detect to make the user experience as simple as possible.
Online Payment Portal
Another operational improvement we’ve implemented recently is to provide an online portal for customers to pay their USD or CAD invoices by credit card. At the moment, the card types accepted include:
- U.S. businesses – Visa, MasterCard, American Express, JCB, Discover, and Diners Club.
- Australian, Canadian, and European businesses – Visa, MasterCard, and American Express.
To login, you only need your email address and invoice number. A payment receipt will be emailed to you to confirm the transaction and of course, everything is not only secured by SSL but we don’t store your credit card information.
To pay by credit card, simply go to https://recollective.com/portal/payment
We hope the new languages and easy payment mechanism is helpful and we look forward to helping you with your next Recollective project!
FOR IMMEDIATE RELEASE
MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION
Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities
March 3, 2015
OTTAWA, CANADA – Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice. Continue reading
FOR IMMEDIATE RELEASE
GFK SELECTS RAMIUS’ RECOLLECTIVE AS ITS QUALITATIVE COMMUNITY INSIGHTS PLATFORM GLOBALLY
The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries
February 10, 2015
OTTAWA, CANADA — Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.
Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.
Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.” Continue reading
We recently delivered a free webinar on the subject of brand engagement, specifically to discuss the topic of online qualitative research best practices.
Joining Ramius on the webinar was Luke Cahill, Managing Principal at REAL Insight who are doing some fantastic, innovative research using Recollective. In the webinar we talk about the things to consider when planning an online qual research project and Luke walks through several case studies and best practices.
We’ve kept a copy of the video which you can access and share through Vimeo (http://vimeo.com/ramiuscorp/insight-community-best-practices) or watch below.
We hope you enjoy it! As ever, please get in touch with any questions.
Ramius is extremely pleased to offer our congratulations to Lexia, a leading Recollective partner in Mexico, on winning the 2014 Merca 2.0 award for best marketing research agency.
Here’s a snippet from their blog post, or read the full release here.
LEXIA wants to share with you this news that fills us with joy and pride of having been awarded for the second time by the renowned magazine Merca 2.0 for Best Market Research Agency, the first time was in 2008.
These Merca 2.0 prizes are awarded to the most outstanding companies in marketing industry domestic and international. Thus, the leading magazine honors marketing agencies, media and strategies more relevant this year.
In the twelfth edition of the award, the editorial team selected players in the industry that this year were protagonists thanks to the effectiveness of their campaigns, achievements and recognitions met, as well as the growth and impact they had at a business level.