Very soon, Europe’s data protection rules will undergo their biggest changes in two decades. The European General Data Protection Regulation (GDPR), which will come into force on May 25, 2018, will impact how researchers collect and store personal data from European citizens.
If your organization is based in the European Union or you plan to collect data from EU citizens, it is essential that you become familiar with the GDPR. We’ve prepared a brief outline of GDPR requirements, its impact for Recollective customers and some recommendations.
Recollective has released another exciting update to benefit customers collecting video from participants. Now, without any video editing software, administrators can download automatically generated video clips created directly from excerpts on video transcripts.
Simply highlight the desired text from a video’s transcript to create a downloadable video clip that will precisely match your text selection. You no longer need to download large video exports only to re-watch them out of context hoping to relocate relevant feedback and insights. Dozens of perfectly-timed clips can now be created and exported in minutes.
Recollective presents participants with numerous opportunities to collaborate and connect as a community. Primarily, this collaboration takes place within either Discussion Topics or Activity Response Streams.
While participants are quick to collaborate within Discussions, the social features available for Activities are sometimes overlooked by both researchers and community participants.
This is likely because thread-based discussion forums have been around for decades now, but in the context of research, activity response streams are often a new concept for researchers and participants.
Inadvertently overlooking response streams is a shame. Doing so is a missed opportunity to socialize as much as possible and, in turn, generate more feedback, especially given the insightful, creative thought that participants tend to contribute within Activities. Drawing more attention to these responses will generate new ideas – ideas that would otherwise be untapped – and will encourage more and better responses.
Now that it’s relatively easy to produce, store, distribute and consume, video has become a dominant form of content. No longer is it confined to expensive TV advertisements or grainy home movies. Video reigns in social media advertising, product introductions, user-generated content, customer support, employee engagement and more.
Despite its popularity, it hasn’t been easy to systematically collect qualitative feedback on video content. We’re aiming to solve this need with a brand new Recollective task type: Video Review.
Qualitative research is invaluable for gaining a deeper understanding of “why?” and to discover what really drives your customers and employees. But traditional qual methodologies can often be expensive and time consuming, limiting their use and value given the rapid pace set by modern businesses.
Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.
Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.
Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.
- A better understanding of available online qual technologies
- Insight into how digital and traditional techniques can blend to deliver more robust, timely research
- Valuable tips to better moderate research using online tools
- Appreciation for how and why online qual research should become an essential tool to understand your customer
An online research community is inherently ethnographic. A group of related individuals are engaged and observed with the aim of better understanding what defines them as a group. At least the opportunity to approach the data from this perspective always exists, even if that isn’t the explicit aim of the researcher.
One key component of traditional ethnographic research is field-based data collection that prioritizes observation over direct questioning. Observation allows the researcher to contextualize the gaps between what people say versus what they actually do. A research community however, removes the researcher from the field and relies on the community interface to collect data for them.
And that can be a positive!
Just last month we introduced Automated Video Transcription. Today we’re happy to announce the next step in this area of Recollective, a fully interactive video transcript.
Every word Recollective transcribes from a video is timed within milliseconds of when it was uttered. This means we can highlight the spoken words in the transcript WHILE the video is playing back. This allows you to freely go between watching the clip and reading the transcript without losing your place.
As of today, all Recollective sites have received a free and significant new feature: Fully automated video transcription.
No longer will your participants’ most vivid and candid insights be trapped inside a video everyone must watch. Every single word uttered in a video will now be right there on the page for you to read, search, excerpt and summarize.
With support for over 110 languages and variants, our ever-improving AI-powered speech-to-text conversion will accurately transcribe all the spoken audio content in participant-submitted videos. This includes webcam recordings, mobile device submissions and traditional video uploads.
Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.
Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.
Information today is being collected and analyzed in an ever quicker and easier fashion to help decision makers stay informed. The qualitative research industry is no different.
In this blog post, we’ll describe five important reasons for researchers to contemplate introducing online qualitative research methods into their portfolio of services.