FOR IMMEDIATE RELEASE
MARKET RESEARCH INDUSTRY LUMINARY LEONARD MURPHY JOINS RECOLLECTIVE ADVISORY BOARD AT RAMIUS CORPORATION
Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities
March 3, 2015
OTTAWA, CANADA – Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.
Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start-ups via his consulting practice.
He is involved with numerous organizations including The ARF, NY AMA NewMR & MRGA, Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of market research and how to deliver maximum impact at many events annually.
As a member of the Recollective Advisory Board, Murphy will provide insight and guidance to Ramius’ leadership team in the strategic planning of the company’s qualitative community insights platform.
Ramius’ Recollective is a cloud based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.
“Ramius is very excited to have Leonard Murphy join the Recollective Advisory Board. Lenny is the market research industry’s premier connector. His incredible contact base and unparalleled insight into the trends and current happenings in our industry will be hugely beneficial in our efforts to drive Recollective forward,” said Alfred Jay, CEO of Ramius Corporation.
“I am looking forward to working with the executive team at Ramius to assist them in their efforts to advance Recollective as the premier community-based qualitative insights platform on the market today and into the future. Recollective has been well received by market researchers already, but its impact is still in the early stages. Ramius is a company that has demonstrated technological and strategic leadership and I am proud to join the Recollective Advisory Board,” said Leonard Murphy.
Since Ramius launched Recollective in late 2011, hundreds of market research firms from around the world have used the software to conduct online research studies to inform decision making in enterprises in industries including automotive, healthcare, financial services, entertainment, consumer packaged goods,fashion, electronics, telecommunications, technology and government.
Recollective is an online community-based research platform on which businesses can engage customers,employees, or others to identify new insights to improve and accelerate business execution. Delivered as a cloud-based service, Recollective was first released in late 2011. Since then, Recollective has been implemented by many of the world’s leading marketing research agencies and consumer brands.
Recollective is offered in a range of configurations and languages to meet the needs of professional researchers at market research agencies and large enterprises, as well as those of non-professional researchers at small and medium-sized businesses. On Recollective, businesses can easily engage stakeholders in structured or unstructured activities within their own private community supported by familiar social features. Information may be collected, socialized and analyzed via computer or mobile device and incorporates text, images, audio, video, files, and rich media exercises.
ABOUT RAMIUS CORPORATION
Ramius Corporation, the developer of Recollective, is an enterprise software company focused on the development, deployment, and support of cloud-based social software for engagement and research. Ramius partners with the world’s leading market researchers to provide them with innovative community-based qualitative research platforms on which people can be engaged for the purpose of identifying new insights to inform decision making. Founded in 1998, Ramius is a privately-held Canadian company based in the Ottawa region.
Founder & CEO
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