An online research community is inherently ethnographic. A group of related individuals are engaged and observed with the aim of better understanding what defines them as a group. At least the opportunity to approach the data from this perspective always exists, even if that isn’t the explicit aim of the researcher.
One key component of traditional ethnographic research is field-based data collection that prioritizes observation over direct questioning. Observation allows the researcher to contextualize the gaps between what people say versus what they actually do. A research community however, removes the researcher from the field and relies on the community interface to collect data for them.
And that can be a positive!
Just last month we introduced Automated Video Transcription. Today we’re happy to announce the next step in this area of Recollective, a fully interactive video transcript.
Every word Recollective transcribes from a video is timed within milliseconds of when it was uttered. This means we can highlight the spoken words in the transcript WHILE the video is playing back. This allows you to freely go between watching the clip and reading the transcript without losing your place.
As of today, all Recollective sites have received a free and significant new feature: Fully automated video transcription.
No longer will your participants’ most vivid and candid insights be trapped inside a video everyone must watch. Every single word uttered in a video will now be right there on the page for you to read, search, excerpt and summarize.
With support for over 110 languages and variants, our ever-improving AI-powered speech-to-text conversion will accurately transcribe all the spoken audio content in participant-submitted videos. This includes webcam recordings, mobile device submissions and traditional video uploads.
Following the Recollective release in August 2017, you now have a choice of engaging your participants using not just the standard asynchronous Activities over the course of days, weeks, month or years but also in Realtime via text-based focus groups.
Both methodologies present their own distinct advantages and when deployed together, achieve a unique synergy.
Information today is being collected and analyzed in an ever quicker and easier fashion to help decision makers stay informed. The qualitative research industry is no different.
In this blog post, we’ll describe five important reasons for researchers to contemplate introducing online qualitative research methods into their portfolio of services.
Last year, the new Home tab in Recollective took over for the “Study Overview”. Both were focused on welcoming new participants to your study and guiding them to their first or next activity. The Home page became the preferred solution as it can incorporate more information while being far more flexible.
The Home page features a modular layout made up of “cards” that provide tremendous freedom to personalize the page. In the recent December 2016 update to Recollective, we made the Home page much more sweet with a trio of dynamic cards:
- Activities Card
- Discussions Card
- People Card
We also introduced a new default home page template, and the ability to copy and paste cards in the same study or across studies. Continue reading
With every Recollective release we strive to perfect, enhance and innovate the platform. We do so with direct input from hundreds of customers running thousands of studies on Recollective every year — 2016 was no exception.
For the sake of usability, it’s impossible to present all of the platform’s capabilities in one tidy interface. We know that each researcher makes use of a different combination of features and it’s easy to overlook the overall evolution of the platform, even if you use it daily.
We thought we’d round up Recollective’s major improvements in 2016 but also highlight many of the smaller usability improvements that add up to a great experience. Continue reading
Ad-hoc or short term communities provide you with a lot of flexibility through the robustness of the tools available on platforms like Recollective. Using these platforms, conducting agile qualitative research can quickly become your ‘go to’ methodology, but it’s not without challenges. Considerations to balance against that flexibility are questions about the appropriate types of activities, how much you should be asking participants to do on a daily basis and the length of time your project should run.
Getting these things clear in your mind when scoping and designing your project are crucial. If not, there could be cost implications, timing implications and there is potential for participants and your own researchers to be stretched too thin.
We’ve run thousands of projects on Recollective and had a chance to observe what works and what doesn’t. Here are a few tips based on that experience to help guide you: Continue reading
Research communities are now a tried and true methodology; proven to be a flexible and efficient way to conduct qualitative research and get closer to customers. That said, short-term and long-term communities are different animals and need to be treated as such. This short blog post is meant to give you a little guidance when thinking about and planning your long-term research communities. Continue reading
We’re improving Recollective on a daily basis and have small updates going out weekly. We’re also hard at work on bigger features that we aim to release every 2 to 3 months.
The most recent update to Recollective started rolling out mid-October and it introduced a major new task type we call “Fill the Blanks“.
“Fill the Blanks” Task Type
This new task type allows you to create a template response for your participants whereby they need only complete the questions or “blank spaces” you define.
Relative to the task types already available in Recollective, Fill the Blanks has some unique advantages:
- Free-form structure maximizes flexibility
- Efficient to setup and complete due to density of questions on a single page
- Allows for greater guidance and consistency in responses
The task type can be used a number of ways:
- Qualitative research via projective and storytelling techniques
- Quantitative research via short surveys
- Basic data collection via online forms