A shout-out to the folks attending the American Marketing Association’s Research and Strategy Summit in Orlando, Florida this week! I’ve met and learned from many marketing research professionals having had the chance to attend this conference in 2009 and 2010. Well-produced by the AMA and the event organizing committee, it offers excellent opportunities for networking and conversation among an engaged community of researchers.
(Above: a recap video of AMA MRC 2010)
If, like me, you can’t attend the 2011 Summit in real life, consider following along on Twitter via the hashtags #amaresearch and #mrx. As well, the AMA will be live-streaming a portion of tomorrow’s Summit program! To participate, you can register via MarketingPower.com.
A change this year is to the event name. What had been the Marketing Research Conference is now the Research and Strategy Summit. Why? According to the Summit literature, it’s about “not just doing research, but applying strategic thinking to the research function and how it serves the goals of your company.” Certainly, this name change does reflect the transformation going on in MR.
From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We’re pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th:
Real Research in a Virtual World: Best Practices for Integrating Online Communities into your Research Approach
To deliver actionable business insights, more and more, marketing researchers are recommending new, online techniques in their research designs to their clients. Using results from the recent GreenBook Research Industry Trends Report, as well as highlights from next week’s AMA Research and Strategy Summit, Lenny will open the webcast with a brief context-setting discussion on the use of online communities and other innovative techniques to empower consumer insight and market intelligence initiatives.
To illustrate some of these new techniques, we’ll then turn to Adriana and Stephanie. Using client examples from their online research communities practice, Adriana and Stephanie will:
discuss how they combine traditional quantitative methodologies with in-depth qualitiative techniques in online community environments to generate rich, robust and continuous insights for their clients;
demonstrate how an online community approach can uncover and provide context to counter-intuitive findings;
recommend best practices for setting up, managing and budgeting for an online research community initiative.
We hope you’ll consider joining us for this webcast!