Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

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Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on “Customer Insight Communities to Support Real-Time Decision Making”. In particular, we covered:

  • What insight communities are and how they can be designed and used to gather valuable and timely insights.
  • Innovative ways to engage customers using insight communities.
  • How qualitative research communities can be applied to business applications.
  • Example case studies to illustrate successful insight communities.

If you missed the session or would like another chance to watch it, we’ve provided a copy of the video below. Don’t hesitate to contact us with any questions or to schedule a private demo and trial account.

New Language Support and Payment Portal

Current Language Capabilities

As Recollective’s global customer base expands and the range of geographic locations for project gets ever more varied, we’re asked to support more and more languages. Earlier this year we announced full support for Russian, Japanese and Romanian in Recollective.

Flag_of_Russia Flag_of_Japan Flag_of_Romania

This increases the list of supported languages to 11! That means you can now program and manage a Recollective study in English, French, Spanish, Portuguese, German, Dutch, Italian, Simplified Chinese, Russian, Japanese or Romanian.

Any languages can be combined together in a site or even within a single study (particularly useful for studies that engage with multi-lingual participants). Languages are supported on both mobile and desktop, for all account types and will auto-detect to make the user experience as simple as possible.

Online Payment Portal

Another operational improvement we’ve implemented recently is to provide an online portal for customers to pay their USD or CAD invoices by credit card. At the moment, the card types accepted include:

  • U.S. businesses – Visa, MasterCard, American Express, JCB, Discover, and Diners Club.
  • Australian, Canadian, and European businesses – Visa, MasterCard, and American Express.

To login, you only need your email address and invoice number. A payment receipt will be emailed to you to confirm the transaction and of course, everything is not only secured by SSL but we don’t store your credit card information.

To pay by credit card, simply go to

We hope the new languages and easy payment mechanism is helpful and we look forward to helping you with your next Recollective project!

Using Research Communities For Brand Loyalty and WOM

One of the first projects I worked on as a marketing researcher was an ad testing study with an automotive company. As the study progressed, I found myself invested in a brand I previously had no stake or interest in. I quickly realized that the brand’s success became, even if in a very minor way, my own success.

I’ve never been a participant in a study similar to the one I mention above, but I would imagine that under the right circumstances, a participant might experience a similar affective response, namely, the emergence or cultivation of brand loyalty. Opening a conversation with participants generates goodwill and emotional generosity. This is not a new idea, but it does leave us with the question, under what circumstances can these feelings and responses be optimized?

Under what circumstances can we cultivate brand loyalty, a sense of ownership, and personal identification during the research process? Continue reading

Time to Smile: Emoji Support!



Japanese for “picture word”, Emoji are often pictographs—images of things like faces , weather , emotions  or activities . They arrived on the scene in Japan  long before they were popularized in North America via the smartphone. The humble emoticon :) is its predecessor.

Both emoji and emoticons do one thing well, they express an emotion  or idea succinctly . They’ve become part of the way we speak  online and they aren’t going away. You might be surprised to learn that there are several international Emoji standards for cross-device  consistency. This is serious business .

Today, we’re happy to announce that Recollective now natively supports emoji and emoticons across the entire application. This is a benefit to both participants and study moderators when it comes to getting across meaning , feeling and personality . Continue reading

Bias In Research Communities

Online communities change the way we think about ourselves and those around us.

I was recently discussing this with a friend of mine, through Facebook chat, of course. She is a researcher in a psychology study (currently under review) that found Facebook users often experience jealousy and a certain degree of dissatisfaction with the current state of their lives as a result of exposure to other users’ posts.

People in our online social networks typically only post (i.e. promote) positive aspects of their lives that effectively creates the illusion of a failure-free population. When we occupy these networks our perceived flaws or failures are magnified in the absence of other similar lived and shared experiences.

This study is an intriguing example of a community’s collective bias on a massive scale. The social climate, not necessarily the forum or network itself, encourages positive contributions while discouraging negatives ones (arguably to our own personal and social detriment). Continue reading

New Design. New Opportunities.

All Recollective customers are now running the updated interface we announced on April 15th. This new look is a dramatic, and yet completely natural, evolution of the Recollective experience.

We’ve received fantastic feedback to date and continue to incorporate everyone’s input. The entire platform was born out of real needs in the field and this hasn’t changed. We also have a lot more in store for the second half of 2015.

Visit now to view a new screenshot tour that walks you through the platform’s features through the eyes of our fictitious travel business, “Rail Canada”. What you’ll notice is a simpler, clutter-free design that lets your brand, content and people truly stand out.

Our goal is to make the design elegant while ultimately unnoticed. If you’re thinking about it, we haven’t done our jobs. It should anticipate your needs, prevent common mistakes and simply get out of your way.

Recollective Site LoginImproved branding means you can consistently convey the look and feel of your agency or client brand, right down to a theme colour that pervades the site. Everything blue in our sample screenshots can be equally green, orange or hot pink (you can customize it per study). Continue reading

Fresh Look for Recollective

mysterious-spherical-objects-under-red-cloth_600A fantastic new interface design is now available for an exclusive preview by Recollective customers. If you’re a Recollective customer, you may soon notice a toggle inside your studies as shown below. It grants you access to a fully functional and live preview of this new look. If you don’t see this toggle in your Recollective study, please visit a study in your Recollective demonstration site.

Preview_Switch Continue reading

New Image Review Zoom



Recollective is centred on an activity-based approach of guiding participants through tasks that can gather a rich set of multimedia responses. The task types supported by Recollective are akin to the question types of a survey, except that the focus is more qualitative in nature, interactive and ultimately social.

One of Recollective’s most popular task types is “Image Review”. It lets you upload an image and define up to three types of markers that participants can drag onto the image. Each placed marker can be accompanied by an annotation that answers a custom follow-up question like, “Why do you like this part of the image?”. You can also collect a rating for the image and additional commentary.

We recently updated the Image Review task type to support very large and highly detailed images by allowing participants to quickly zoom in and out as needed. Continue reading

Lenny Murphy Joins Ramius’ Recollective Advisory Board





Murphy to advise Ramius on strategic matters including alliances, product direction, and industry trends and opportunities


March 3, 2015


OTTAWA, CANADA ­­– Ramius Corporation today announced that Leonard Murphy has joined the Recollective Advisory Board at Ramius Corporation.

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior levels roles, most notably as CEO of full service agency Rockhopper Research and start-­up BrandScan360. Recently his attention has shifted to working with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-­in-­Chief of the GreenBook Blog and GreenBook Research Industry Trends Report. Mr. Murphy is a key consultant to numerous market research agencies and an advisor to several technology focused start­-ups via his consulting practice. Continue reading

GfK selects Ramius’ Recollective Insights Platform




The world’s fourth largest market research firm will use Recollective to facilitate research projects undertaken by its teams across its offices in over 100 countries


February 10, 2015


OTTAWA, CANADA — Ramius Corporation today announced that GfK SE, the fourth largest market research firm in the world, has chosen Recollective as its qualitative insights community platform, to be deployed by the firm’s global research teams across its more than 100 offices around the world.

Ramius’ Recollective is a cloud-based platform for conducting qualitative research studies and developing marketing research online communities. Developed in collaboration with leading market researchers, the software supports research engagements of all sizes and durations. With full mobile support, Recollective allows researchers to engage participants anywhere and anytime, in activity-based social exercises integrating text, images, video, or specific proprietary rich media task types.

Christoph Mischke, Research Manager at GfK commented, “After an extensive review of all leading online qualitative research platforms, GfK chose Ramius’ Recollective because of its extensive research capabilities, ease of use and diverse reporting options. We were particularly pleased with the flexibility it offers, which will allow us to add further to the way we bring qualitative research to life online.” Continue reading