A shout-out to the folks attending the American Marketing Association's Research and Strategy Summit in Orlando, Florida this week! I've met and learned from many marketing research professionals having had the chance to attend this conference in 2009 and 2010. Well-produced by the AMA and the event organizing committee, it offers excellent opportunities for networking and conversation among an engaged community of researchers.
(Above: a recap video of AMA MRC 2010)
If, like me, you can't attend the 2011 Summit in real life, consider following along on Twitter via the hashtags #amaresearch and #mrx. As well, the AMA will be live-streaming a portion of tomorrow's Summit program! To participate, you can register via MarketingPower.com.
A change this year is to the event name. What had been the Marketing Research Conference is now the Research and Strategy Summit. Why? According to the Summit literature, it's about "not just doing research, but applying strategic thinking to the research function and how it serves the goals of your company." Certainly, this name change does reflect the transformation going on in MR.
Coincidentally, Ramius is sponsoring an AMA webcast following the conclusion of the Summit. The webcast is entitled Real Research in a Virtual World and will be kicked-off with an introduction by Leonard Murphy from GreenBook Blog. Those in Orlando this week will get a sample of Lenny's content as he will be leading a Summit 2011 session only a few hours before our webinar! You can preview Lenny's recent GreenBook research and findings in his blog post at http://www.greenbookblog.org/2011/09/08/grit-sneak-peek-the-top-emerging-market-research-techniques/ We think it's interesting stuff!