Customer Insight Communities to Support Real-Time Decision Making (webinar recording)

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Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on “Customer Insight Communities to Support Real-Time Decision Making”. In particular, we covered:

  • What insight communities are and how they can be designed and used to gather valuable and timely insights.
  • Innovative ways to engage customers using insight communities.
  • How qualitative research communities can be applied to business applications.
  • Example case studies to illustrate successful insight communities.

If you missed the session or would like another chance to watch it, we’ve provided a copy of the video below. Don’t hesitate to contact us with any questions or to schedule a private demo and trial account.

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