From time-to-time, Ramius has the opportunity to work with the American Marketing Association to produce some interesting content for its members. We’re pleased to announce our next Ramius-sponsored webcast on Wednesday, September 14th:
Real Research in a Virtual World: Best Practices for Integrating Online Communities into your Research Approach
With the help of our guest speakers, Leonard Murphy of GreenBook Blog and Adriana Waterston and Stephanie Wong from the market research consultancy Horowitz Associates, we’re continuing our exploration into the use of online communities in marketing research.
To deliver actionable business insights, more and more, marketing researchers are recommending new, online techniques in their research designs to their clients. Using results from the recent GreenBook Research Industry Trends Report, as well as highlights from next week’s AMA Research and Strategy Summit, Lenny will open the webcast with a brief context-setting discussion on the use of online communities and other innovative techniques to empower consumer insight and market intelligence initiatives.
To illustrate some of these new techniques, we’ll then turn to Adriana and Stephanie. Using client examples from their online research communities practice, Adriana and Stephanie will:
- discuss how they combine traditional quantitative methodologies with in-depth qualitiative techniques in online community environments to generate rich, robust and continuous insights for their clients;
- demonstrate how an online community approach can uncover and provide context to counter-intuitive findings;
- recommend best practices for setting up, managing and budgeting for an online research community initiative.
We hope you’ll consider joining us for this webcast!