One of the most commonly used research question types is a quantitative poll. Within Recollective, you can use polls for a variety of different purposes that extend beyond the typical data collection and result analysis. Everything from pre-registration screening, standard activity designs, or in-depth profiling questions can all be done using polls in Recollective. In today’s blog, we’ll look at one application of Recollective’s unique take on Polls: the Poll Task!
- What is the Poll Task?
- What can you do with the Poll Task?
- Data Visualization
“I won’t believe it, until I see it.” – every DM ever
As touched on in a previous post (Online Qualitative @SCALE), video was touted to have huge potential as a medium for qualitative insight and understanding. Beyond the fact that videos are one of the dominant ways in which people communicate in today’s online and social media environments, videos also help with direct research efforts.
Adding video collection to your research designs – or designing your research around video collection – can help improve the actionability of your results in many ways:
- More genuine data with connection and depth
- Higher productivity due to video collaboration
- Improved customer experiences
One of the most versatile qualitative tools at your disposal in Recollective is the Multimedia task. The Multimedia task allows for an open ended response via text, photos, videos, files or even desktop screen recordings. This task flexibility will allow you to gain a glimpse into the lives of participants by providing them with multiple mediums to respond to the questions you have for them! In this today’s blog we’ll review:
- What is the Multimedia Task?
- Response Types
- Use Case Examples
The summer heat hasn’t slowed us down given we’ve released another great Recollective product update to all our customers. For August 2019 we created a new solution for customizing charts and their related data tables. Also, if you haven’t already done so, please read about our product updates from May and July.
Chart customization has probably been our most requested feature enhancement for some time and that’s for a good reason. We want our researchers to spend time engaging and moderating, not rebuilding charts in Excel. When a chart doesn’t exactly meet your needs (e.g. for inclusion in a client presentation), recreating it from raw data can waste a lot of time.
Recollective now provides a fantastic amount of flexibility for nearly all the task types with a chart summary.
The new chart customizations include:
- Chart title and sub-title editing
- Chart type and orientation setting (e.g. vertical bar chart)
- Chart mode setting (data labels as values or percentages)
- Renaming, re-coloring or hiding items (e.g. choices, columns, rows, cards, groups, ratings, etc.)
- Grouping related items (data is instantly combined in the summary table and its related chart)
- Sorting dynamically or manually (e.g. by value, name, etc.)
Another key improvement in this release is also related to charts. Study administrators can now customize the default color theme for all charts in a study. Once set, a chart will cycle through the defined colors while still allowing individual color overrides to take place for each chart.
To learn more about the release, please download (and share) our Recollective Product Update: August 2019 (PDF) or keep reading to learn more. Continue reading
The Home Page tool in Recollective is going to act as a critical anchor and reference point for all of your community members whether you’re engaging with participants in a private short-term project, or an ongoing community with a lot of socialization and collaboration.
In today’s blog, we’ll be providing you with some examples of how to organize your research community to improve participant engagement through the use of a Recollective study Home Page:
- What is the Recollective Home Page?
- Recommended Content
- Creative Examples
Saving time, streamlining analysis, and supplementing output!
Anyone who has run an online research project can tell you that it’s sometimes hard to know where to start when analyzing the data – there’s just so much! Shifting through the responses can be time-consuming, inefficient and more difficult than it needs to be to uncover the insights that you need.
Thankfully, the Excerpt tool within Recollective allows you to quickly and easily save and code key themes, saving lots of time in the process. In this blog article, we’ll review:
- How to Excerpt and Code text content
- How to Excerpt and Code video transcripts
- Using the Excerpts Report
In today’s insights landscape, where researchers and organizations are trying to understand human behaviour and experiences at a level of scale and efficiency, technology offers the best approach to get at the why behind the what and derive understanding from experiential landscapes.
Let’s look at how online qual communities can be leveraged at scale in 3 different respects:
- Conversational Approaches to Research
- Growing Importance and Impact of Video
- Balancing Technological Capabilities with Methodology
Qualitative research is in a state of flux. Traditional in-person methodologies continue to see increasing cost pressure and declining efficiency but remain popular. Whereas new online software tools are becoming mainstream and offer expanding opportunities to deliver research in new ways, at a faster pace. Despite the benefits of switching to online, there is still a reluctance due to the unknown and uncertainty that comes along with adapting to a new methodology. Those hesitations are often fuelled by a lack of understanding of the capabilities and practical uses for digital.
In this article, we’ll tackle the most common concerns we hear in conversations with customers surrounding a move to online qualitative research.
With research, you’re constantly living by the mantra of using the right tool for the job in an effort to gain understanding on topics and people of interest. Although every research community is as idiosyncratic as the people it’s composed of, there are always some key considerations that arise surrounding design:
- Research Approach and Methodology
- Project Schedule and Timeline
- Community Socialization and Moderation
The 2019 GRIT report was published today and I’m incredibly proud to see Recollective ranked among the most innovative tech suppliers for the first time. As many of our customers know, we launched way back in 2011 and have often been referred to as the best kept secret in the industry, so it’s great to finally make the list and come out of the shadows!
What really thrilled us was to realize that not only are we ranked among the most innovative tech suppliers in an increasingly competitive crowd, but Recollective has been used at:
- 19 out of 50 of the Top 50 Most Innovative Suppliers
- 19 out of 50 of the Top 50 Qualitative Research companies
- 20 out of 50 of the Top 50 Strategic Consultancies
We’ve worked very hard to build a research platform that’s easy to use, fast to deploy into field and rich with features to deliver compelling, innovative research. Many of our award-winning customers not only trust Recollective as the foundation to deliver their online research, but have helped us, inspired us and continue to collaborate with us as we evolve the platform.
We’re looking forward to working with you all over the coming year and would like to thank you for the recognition, but most of all for your ongoing support. We have some amazing new developments in the pipeline that will further push the boundary of online research that we can’t wait to share!
Not only that, but we’ve recently expanded our team to include Research Services capabilities and are building an ecosystem of supplier-side partners familiar with our platform to help even more agencies, independent moderators and brands discover Recollective.
As the report’s infographic states: the future’s so bright we gotta wear shades!
Thank you all for the support from everyone at Recollective.