Thousands of studies took place on Recollective in 2018 and hundreds of thousands of participants came through our virtual doors to respond and interact. Countless task responses, videos and discussions posts were contributed which add up to millions of words. Before we knew it, another insightful year had drawn to a close.
Before we kick off new a series of blog posts in 2019, we thought it would be fitting to summarize all that we accomplished in the development of Recollective in 2018.
Our customers add their unique research expertise to Recollective and ultimately it is they who take it to market. This shared-success model means the quantity and quality of feedback we get is invaluable. We never stop improving and only wish we could deliver on these ideas faster.
What I’ll do in this post is summarize the most significant platform updates from 2018 and then highlight some of the smaller, yet important, usability improvements that were directly inspired by our customers. Continue reading
At the heart of every Recollective study is a community of participants that have the opportunity to share and discuss their insights. We’ve recently enhanced the ability for that community to engage one another by allowing individuals and groups to be directly mentioned … “Isn’t that awesome @everyone?”
Mentions can be used to direct comments to individuals in a busy discussion but they are also a great way to pull new people into an existing conversation.
This new feature has been added to all conversational areas of a study such as comments on task responses and discussions. Simply typing @ will now reveal a searchable list of names and segments.
Research agencies that consistently conduct community based projects tend to do so using the same set of features and design elements for most of the projects they run. What design elements compose that set, however, vary considerably from firm to firm. Given this variance, there is opportunity to learn from one another and to think about how the wide breadth of possibility introduced by a community platform can help to sell more research.
To seize this opportunity, we’ve identified and reviewed the different emerging or commonly executed community design elements on Recollective. In doing so, we provide a window into how the industry currently works with communities, give you a sense of where future opportunity exists, and how you can better position your own research bids.
- Private – IDI replacements, no sharing between participants
- Collaborative – Focus Group replacements, aim to generate conversation
- Blue Sky – Open-ended structure, participants only engage with what interests them
- In-The-Moment – Capture designated transactions in a participant’s life
- Journal – Ethnographic, document elements of a participants day-to-day life
- Ongoing – Always accessible research platform, achieves speed and convenience
Recollective is an activity-based platform for engaging participants in qualitative research. Each activity can be comprised of various tasks to collect a complete and varied set of responses. One of our more popular task types allows any image to be rated and reviewed. In our latest release, we’ve greatly updated this Image Review task type.
Qualitative research often includes a visual stimulus such as advertising drafts, product renderings, packaging concepts, and more. We’ve also seen image reviews exploited creatively, such as depicting emotional reactions and asking participants to select how they feel.
Overall, the demand for the Image Review task type has been high – and its usage has been diverse. We therefore wanted to make it more flexible in its setup and analysis.
With Europe’s new data protection law (GDPR) coming into effect on May 25th, we decided to greatly increase the flexibility afforded to Recollective site administrators when it comes to defining the legally-binding agreements for study participants.
Very soon, Europe’s data protection rules will undergo their biggest changes in two decades. The European General Data Protection Regulation (GDPR), which will come into force on May 25, 2018, will impact how researchers collect and store personal data from European citizens.
If your organization is based in the European Union or you plan to collect data from EU citizens, it is essential that you become familiar with the GDPR. We’ve prepared a brief outline of GDPR requirements, its impact for Recollective customers and some recommendations.
Recollective has released another exciting update to benefit customers collecting video from participants. Now, without any video editing software, administrators can download automatically generated video clips created directly from excerpts on video transcripts.
Simply highlight the desired text from a video’s transcript to create a downloadable video clip that will precisely match your text selection. You no longer need to download large video exports only to re-watch them out of context hoping to relocate relevant feedback and insights. Dozens of perfectly-timed clips can now be created and exported in minutes.
Recollective presents participants with numerous opportunities to collaborate and connect as a community. Primarily, this collaboration takes place within either Discussion Topics or Activity Response Streams.
While participants are quick to collaborate within Discussions, the social features available for Activities are sometimes overlooked by both researchers and community participants.
This is likely because thread-based discussion forums have been around for decades now, but in the context of research, activity response streams are often a new concept for researchers and participants.
Inadvertently overlooking response streams is a shame. Doing so is a missed opportunity to socialize as much as possible and, in turn, generate more feedback, especially given the insightful, creative thought that participants tend to contribute within Activities. Drawing more attention to these responses will generate new ideas – ideas that would otherwise be untapped – and will encourage more and better responses.
Now that it’s relatively easy to produce, store, distribute and consume, video has become a dominant form of content. No longer is it confined to expensive TV advertisements or grainy home movies. Video reigns in social media advertising, product introductions, user-generated content, customer support, employee engagement and more.
Despite its popularity, it hasn’t been easy to systematically collect qualitative feedback on video content. We’re aiming to solve this need with a brand new Recollective task type: Video Review.
Qualitative research is invaluable for gaining a deeper understanding of “why?” and to discover what really drives your customers and employees. But traditional qual methodologies can often be expensive and time consuming, limiting their use and value given the rapid pace set by modern businesses.
Watch this Recollective-sponsored webinar to the American Marketing Association to discover how technology is rapidly transforming the qualitative research world, enabling brands to innovate by blending the advantages of traditional methodologies with the speed and cost advantages of online.
Lenny Murphy (GreenBook) will discuss macro research industry trends, then Meaghan Willis (STAGE 6IX Consulting) will present real life case studies to demonstrate how technology and traditional approaches can be used together and the advantages this delivered to the brands.
Topics covered will include the use of video in research, real-time and asynchronous approaches and some tips on moderating/managing successful research using online tools.
- A better understanding of available online qual technologies
- Insight into how digital and traditional techniques can blend to deliver more robust, timely research
- Valuable tips to better moderate research using online tools
- Appreciation for how and why online qual research should become an essential tool to understand your customer