Each year we have the pleasure of presenting a webinar to the American Marketing Association. Last week we delivered a session on “Customer Insight Communities to Support Real-Time Decision Making”. In particular, we covered:
- What insight communities are and how they can be designed and used to gather valuable and timely insights.
- Innovative ways to engage customers using insight communities.
- How qualitative research communities can be applied to business applications.
- Example case studies to illustrate successful insight communities.
If you missed the session or would like another chance to watch it, we’ve provided a copy of the video below. Don’t hesitate to contact us with any questions or to schedule a private demo and trial account.